Club Solutions Magazine

From pumpkin carving contests to zombie fitness challenges, clubs across the country are embracing fall in creative ways! These seasonal programs go beyond fitness — they’re about community, connection and a little bit of Halloween fun. 👻 See how clubs like Corpus Christi Athletic Club, Wisconsin Athletic Club, LLC, Newtown Athletic Club, Merritt Clubs and Fitness Formula Clubs (FFC) are celebrating the season. Read the full story: https://hubs.la/Q03MWQBX0

In-Shape Family Fitness and National Fitness are joining together for the 11th annual Fight Cancer Campaign, an effort to raise funding for cancer research and supportive services. The goal is to raise $150,000 from October 1-31. In-Shape has held the annual Fight Cancer Campaign for 10 years raising over $1 million so far. This is the first year its sister club, National Fitness, is joining the effort. Learn more: https://hubs.la/Q03MWHbQ0

In today’s crowded fitness marketplace, standing out takes more than great programming — it requires smart, strategic marketing. This actionable session is designed to help health club leaders and marketers cut through the noise and connect with their ideal audience. Watch now: https://hubs.la/Q03MVWgN0

Have you read the September/October issue yet? Don't miss best practices on how strength training plays a role in member retention, a look into different membership models across the industry, incident mapping and so much more! Start reading now: https://hubs.la/Q03MJ-5C0

From Our Partners: Spreadsheets don’t prevent downtime. Woven’s Equipment & Facilities Maintenance Suite keeps every checklist, work order and asset in one place — so your members get healthier equipment, and your team gets time back. Learn more: https://hubs.la/Q03JWvVf0

The 2026 Club Solutions Leadership Retreat is heading to the Hyatt Regency Tamaya Resort & Spa in Santa Ana Pueblo, New Mexico! Set in the breathtaking Sandia Mountains, this exclusive gathering for health club operators offers peer networking, expert-led discussions, and unforgettable experiences from hiking and horseback rides to hot air ballooning. Learn more about the event and the location here: https://hubs.la/Q03MvYC50

We’re putting together our next Club Solutions Magazine Thought Leaders Panel and are looking for passionate panelists to join the discussion. 🗓️ Topic: Rethinking Gym Design – Creating Spaces for the Future 📅 Date: October 22 at 2 p.m. ET We’ll be diving into how the fitness industry is evolving through design — from functional layouts and boutique-style experiences to the rise of social and co-working spaces post-COVID. Plus, we’ll explore what it means to build sustainable, eco-friendly facilities that meet the needs of tomorrow’s members. If you have experience in club design, facility operations, or innovation in fitness spaces, we’d love to hear your insights. Interested in joining the panel? Comment below or send me a message to learn more. Rachel Chonko, Ralph Rajs

Known for his energy, resilience and authenticity, Kyle “KJ” Jackson has partnered with Workout Anytime Franchising Systems, LLC for “The After” — a nationwide campaign inspiring people everywhere to celebrate the mental and physical benefits of finishing a workout. From overcoming injury to building a loyal following of over a million fans, KJ’s story perfectly mirrors the strength and determination at the heart of fitness. Discover how this collaboration came together and why it’s resonating with members across 190-plus clubs nationwide. Read the full story: https://hubs.la/Q03MpNqW0

From Gen Z’s growing influence to the rise of user-generated content, industry leaders are rethinking how they attract and retain members. In our latest Thought Leaders panel, five marketing professionals shared how they are using data, community campaigns, and compliance strategies to stand out in a crowded market. Their takeaway: the most effective marketing today isn’t about gimmicks but about building authentic, data-driven connections that keep members engaged. Read the full takeaways here: https://hubs.la/Q03LZw920

Do you have a perspective the industry needs to hear? We’re looking for bold, experience-driven columns from club leaders like you. Share your lessons learned, challenges tackled and wins celebrated with the Club Solutions audience. If you're interested email Taylor Gabhart at taylor@peakemedia.com.