Rebrands that work don’t just tell a story. They show it. And they make people believe it. Alison shares what it actually takes to make a rebrand land with clarity, confidence, and zero fluff.👇
I recently sat down with Amanda Malko, Chief Revenue Officer at Thinkific, for Ceros’ new series, The Engagement Principles. We discussed the power of strategic rebranding and how authenticity can be a massive catalyst for business growth. It’s not just a catchy line. It’s the discipline that turns complicated stories into powerful narratives. In our conversation, Amanda shares her lessons learned from the Thinkific strategic rebrand. Thought I would share mine from my time here at Ceros and my experiences at LinkedIn and Stripe. 1. Meet your customers where they are: Spend quality time to truly understand your customers’ day-to-day experiences. Walk a mile (or ten!) in their shoes. 2. Own your own frame of reference: Don’t try to fit your company into someone else’s narrative—especially if you’re a challenger brand. Define your space, sharpen your elbows, and be relentless in how you want to be perceived. 3. Inspire them: Show, don’t tell. Let customers feel the value of your product or service through experiences, rather than just telling them about it. 4. Consistency and craftsmanship: Ensure that every aspect of your company, from product to marketing to customer experience, consistently fulfills the brand’s promise and demonstrates real care. The more engaging and interactive your brand moments can be, the more you'll cut through. Catch my full conversation with Amanda. YouTube: https://bit.ly/3VG4NZF Spotify: https://bit.ly/3JVwlHY Apple: https://apple.co/4nqRh8i