Constellation Brands

Each year, the Robert Mondavi Winery team and community gather to honor the start of harvest with a Blessing of the Grapes. We’re proud of this tradition that blends community, purpose, and passion. Here's to a fruitful harvest!

For 100 years, Modelo has been more than a beer. It's been part of the fabric of Hispanic culture, shared at kitchen tables, neighborhood bars, and family celebrations by those who recognize the Mark of a Fighter within themselves. The brand’s commitment to authenticity and the heritage it shares with its core fans has fueled its success from its origins in Tacuba, Mexico to becoming the number one beer in the U.S. by dollar sales*. Now, in recognition of its centennial anniversary, Modelo is launching “Thank You for 100 Years of Modelo,” a nationwide campaign that honors the Hispanic community whose support, inspiration, and cultural influence have built its legacy. “As Modelo celebrates its centennial, we're profoundly grateful to the millions of people who have made our journey possible,” said Logan Jensen, Vice President of Brand Marketing, Modelo. “This milestone isn't just about our brewing legacy, it’s a tribute to every person who has shared a Modelo in moments of celebration, perseverance, and connection. Learn more about how Modelo is bringing this campaign to life and toasting to the future here: http://bit.ly/4nyxHXG *Circana, L52weeks, Dollar Sales, W/E 08-17-25

College football is officially back, and Modelo, the Official Beer Sponsor of the College Football Playoff, is making its biggest play yet. Headlined by the return of “The Recruiter,” Modelo is leveling up its partnership with the College Football Playoff to create its largest-ever fan engagement and activation plan, showcasing the fighting spirit of fans and cementing Modelo at the heart of college football culture. This year’s efforts are powered by a 20% year-over-year increase in media investment, putting Modelo closer to the moments that Full-Time Fans are a part of until the next College Football Playoff National Champion is crowned. “We’re proud to bring back ‘The Recruiter’ to help us celebrate the unique communities, rich traditions, and unmatched excitement that define the sport,” said Logan Jensen, Vice President of Brand Marketing, Modelo. Read more about the campaign: https://bit.ly/45MCe2K

As an agriculture-based company, water is a vital resource for our operations – from winemaking and brewing to distillation and facility maintenance. We remain committed to serving as a good steward of the water we use while doing our part to help sustain water resources for the benefit of both residents and businesses in the communities where we operate. This #WorldWaterWeek, we’re spotlighting an exciting water stewardship effort at our Oregon-based Lingua Franca Winery. 💧We recently installed a new water reclamation system designed to increase our wastewater treatment capacity while reducing mechanical wear on existing systems, enhancing the efficiency of water use across the facility. By investing in new resources and technology to improve water use, reuse, and treatment, we aim to continuously improve our efficiencies for more sustainable agricultural water use across our vineyard operations. Learn more about our work: http://bit.ly/47hhRMg

Legend has it that Pacifico was first brought to the U.S. by surfers – making it a natural fit to be the presenting sponsor of the U.S. Open of Surfing. About 500,000 people attended the event in Huntington Beach, CA, making it the largest surf competition in the world. Pacifico – one of the fastest growing beers in the U.S. – was fully integrated into the nine-day experience, which featured surf watch parties, concerts, and more. As a natural extension of Pacifico’s positioning, this partnership enabled the brand to create meaningful moments and connect directly with our core consumers. Learn more about Pacifico’s growth and what makes it so unique here: http://bit.ly/475v7DF 🎥 Turri Productions

As the most thrilling stretch of the MLB™ season nears, Corona, the official Cerveza of Major League Baseball, and three-time World Series champion Mookie Betts, are helping fans lock in with the debut of “Playa Sounds.” This new soundtrack is a combination of sounds from real MLB™ games and the relaxing vibes of the beach to help fans find their “Playa Mode” – a mindset rooted in flow, focus, and enjoying the moment. “Playa Sounds” is how Corona is continuing to bring its “La Playa Awaits” campaign to life. And with the help of the brand’s multi-year strategic partnership with Major League Baseball, fans everywhere can find their “Playa Mode” whether they’re at the beach, ballpark, or anywhere in between. Check out more here: http://bit.ly/45AOYIk

We're thrilled to share that Modelo earned Sports Sponsor of the Year at the Sports Business Journal's Sports Business Awards!  From its sponsorship of the College Football Playoff to securing naming rights for the Modelo Vegas Kickoff Classic (making it the first beer brand to hold the title sponsorship of a college football game), Modelo's commitment to sports is undeniable. This win exemplifies our brand’s drive to deliver the best experience for consumers and marks another significant achievement, building on our beer division's previous win in 2022 and nomination in 2018. Congratulations on this achievement to our integrated Modelo team! #WorthReachingFor http://bit.ly/4dFgW9C

Early career experiences play a powerful role in shaping confident, capable professionals. This #NationalInternDay, we're celebrating our early career professionals as they bring immeasurable energy, talent, and insights to Constellation. We support their future by providing them with opportunities to explore their interests, learn from mentors, and gain valuable career experience. Through interaction with senior leadership and cross-functional collaboration, they’re building the foundation for meaningful careers. Read more about how we are preparing our interns to accomplish their goals and take the next step toward their future: https://bit.ly/44Wd01l #WorthReachingFor

This #NationalTequilaDay, we’re raising a glass to Mi CAMPO for an exciting year of growth and recognition! Mi CAMPO’s strong momentum, highlighted by an impressive 36% depletion growth this past quarter, is complemented by exciting industry recognitions, including receiving Double Gold and Gold medals in the 2025 SIP Awards International Spirits Competition and being named a 2024 Impact “Hot Prospect” Brand.  With its smooth, refined take on tequila, Mi CAMPO continues to gain momentum within our spirits portfolio. Here's to a brand that elevates National Tequila Day celebrations. Salud! #WorthReachingFor 

At Constellation Brands, we’re proud to build brands like Pacifico that connect deeply with people and culture. What began as a local find by California surfers along the Baja coast has grown into a nationally recognized brand rooted in curiosity, exploration, and authenticity. Today, Pacifico continues to evolve while staying true to the values that make it unique. Learn more about how we’re shaping Pacifico’s next chapter: http://bit.ly/3GGTAo2 #BuildingBrandsThatPeopleLove #WorthReachingFor