Not In The Guidebooks’ cover photo
Not In The Guidebooks

Not In The Guidebooks

Leisure, Travel & Tourism

Local, authentic travel experiences. Made easy.

About us

Not In The Guidebooks is creating the world’s most accessible marketplace for premium, bite size experiences, selling to both the trade and directly to consumers. We are a global collective working with our partners to create the very best collection of authentic local experiences and short itineraries that are sustainable and support local communities, and wildlife. Not In The Guidebooks has been established by a small team of dedicated experts who know and understand the real value of your holiday time. Time to be with friends and family. Time to explore new places and experience new cultures. Time to do something different. We are passionate about helping people have the most amazing experiences on their travels, through meeting local people and discovering alternative experiences that are unique to the place you are visiting. We will deliver your holiday highlights. Not In The Guidebooks is for curious travellers who want to find the very best things to do when they travel, treading their own path. We find you truly unique things to do, fitting authentic local experiences into your itinerary. Create amazing memories while traveling sustainably and supporting local communities. For Travel Agents and Sales Consultants who care about travel done properly and are looking to offer something a little different for their customers, Not In The Guidebooks source the very best in authentic, responsible travel experiences, so you can easily design and book unique experiential holidays for your clients. Our Local Ambassadors and Experience Partners all have a personal share in our future success. They share in the revenue as well as the overall success of the global business. We place businesses in a global collective, sharing local experiences from around the world for people interested in responsible travel. We are always looking to expand to new places with the right people. Please get in touch if you'd like to be a part of our journey.

Website
https://www.notintheguidebooks.com/
Industry
Leisure, Travel & Tourism
Company size
2-10 employees
Headquarters
London
Type
Partnership
Founded
2017
Specialties
Travel, Experiential Day Tours, Responsible Tourism, Holidays, Adventure, Sustainable Travel, and Experiential Travel

Locations

Employees at Not In The Guidebooks

Updates

  • Not In The Guidebooks reposted this

    View profile for Carol Savage

    CEO & Founder of Not in the Guidebooks - CEO & Founder of Not in the Guidebooks - Raising EIS - Premium Authentic Responsible Travel Experiences for Independent Experiential Travellers, made Easy

    Like many across the industry, I was saddened to hear the news about Classic Collection winding down. They have been part of the travel landscape for decades, and I know how difficult this moment must feel for the team and the wider trade community. To everyone at Classic Collection who has been impacted, please know our thoughts are with you. Times like these are a reminder that our industry is built on people — their passion, expertise, and relationships. At Not in the Guidebooks, we are currently recruiting for travel consultants and BDMs, and I’d be glad to connect with anyone exploring their next chapter. Please feel free to reach out to me directly or email [email protected] to start a conversation. ✨ Travel is all about people, and we’d be honoured to welcome talented individuals who share our commitment to creating unforgettable journeys. https://lnkd.in/ez5xBsJx

  • 👏 Congratulations to Jamie-Lee Abtar 👏 Our Head of Marketing at Not in the Guidebooks, for being announced as a finalist in The Black British Business Awards in the Senior Manager – Consumer & Luxury category! Jamie-Lee recently spoke at the Icons of Inclusion Conference OutThere at The Dorchester, where she tackled an important topic: tokenism vs authenticity in storytelling. At Not in the Guidebooks, we know that authenticity is about more than just representation, it’s about co-creating with diverse communities, surfacing the real stories of local people, and building experiences that honour culture, heritage, and identity. As Jamie-Lee shared on stage, “Authenticity means creating space for layered, meaningful narratives, not just ticking boxes. ”We’re proud to champion this approach in everything we do, from our immersive travel experiences to how we tell the stories behind them. Join us in congratulating such an incredible marketeer!

  • ❗️It’s Giveaway Time ❗️ Do you want to win a 3 Night Tuscan Cooking and Wine Tasting Adventure for 2? All you have to do is: 1. Follow @notintheguidebooks on Instagram 2. Tag your plus 1 in the comments 3. Share this post to your story & like this post You can also get an extra entry if you follow us on Facebook, it’s really that simple! The winner will be announced at the start of July. For T&Cs click here - https://lnkd.in/efy4N-hU Buona Fortuna!

  • We’re thrilled to share that Not In The Guidebooks has been shortlisted for ‘Favourite Tour Operator for Specialist Touring’ at the Wanderlust Travel Awards! 🥳 With over 200,000 voters expected this year, it’s a huge honour to be recognised alongside some of the best in travel. If you believe in immersive, authentic experiences that go beyond the guidebook – we’d love your vote! 🗳️ Vote here: https://lnkd.in/gcr6YFMT Big thanks to Wanderlust Travel Media for championing responsible travel for over 30 years. 🌍

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  • Looking for a soulful escape in Portugal? Meet Cheryl & Graham — our amazing local hosts in the Algarve, recently featured in Woman Magazine! From their beautiful riverside home, they offer a unique cooking and painting retreat that blends creativity, connection, and a true taste of local life. Whether you’re stirring a traditional dish or painting with the Algarve sun at your back, this is the kind of experience that stays with you. Portugal this summer? You know where to go. Find their story and experience via Not In The Guidebooks. https://lnkd.in/euCbrmtC

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  • Wondering where the best places to stay in Morocco are? We've got the answers in our latest expert guide!🏜️ 🏰 Looking to experience Morocco beyond the ordinary tourist trail? After helping countless travelers find their perfect Moroccan retreat, we've just published our expert guide to the most unique accommodations across this magical country. With Morocco becoming one of the fastest-growing destinations for British tourists, knowing where to stay can make all the difference between a good trip and an unforgettable experience. From waking up to panoramic views of the Sahara's Erg Chebbi dunes in a luxury desert camp, to unwinding in a meticulously restored 18th-century riad just steps from the sea in Essaouira - our latest blog covers it all! Check out our full guide to learn why these accommodations made our top 4 list and how to incorporate them into your Moroccan adventure! https://lnkd.in/eH9Fkbcn #MoroccoTravel #LuxuryAccommodation #TravelTips #DesertGlamping #Riads #NotInTheGuidebooks

  • Making responsible and sustainable choices when travelling can be confusing and often feel impossible - though that is becoming less and less the case! While we are doing our best to create sustainable holiday itineraries, our B Corp partners are out there creating incredible sustainable products to fill your suitcase. We’ve linked up with other #BCorp brands to create a sustainable holiday packing list - making it even easier for travellers to make responsible purchases. Everything from shampoo bars to travel bags. So, whether you’re going away soon, or you’re just looking to make more eco-conscious purchases in your everyday life, these B Corp brands are here to help For those who don’t know, @B Corp certified companies meet high social and environmental standards, balancing profit with purpose. It is certified by B Lab UK for its commitment to sustainability, ethical business practices, and positive impact on workers, communities, and the planet. If you’re looking for sustainable travel items for your next trip - check out our B Corp Packing list! 🧼Beauty Kitchen UK Ltd | B Corp - Beauty Kitchen’s Rosemary and Mint shampoo bars are not only ethically sourced and responsible, but also don’t count towards your liquid allowance! 🛍️ChicoBag Company- Single-use plastics are still an issue, especially in supermarkets or souvenir shops. So, why not take your own reusable bag? And it doesn’t get better than ChicoBags! ☕Eightbillion - Coffee’s impact on the environment is huge and often overlooked. Solution? Carry your own Functional Coffee Drink that is ethically sourced and kinder to the planet. 🧴Here I Am - We prefer to travel light, so Here I Am’s ‘Care to Go’ kit is perfect. With a mix of sustainable beauty and wellness products, it’s never been easier to take care of yourself. 👙Cleobella - Whether popping to the beach or canoeing through rapids, everybody needs a swimsuit - and Cleobella offer a range of ethically made and beautifully designed swimwear. 🍶Klean Kanteen® - One brand making waves in sustainability right now is Klean Kanteen. Their recycled, BPA free water bottles are the perfect addition for any adventure holiday. 🧳Monos - These suitcases are not only effortlessly stylish but also ethically designed. Monos luggage is leading the way for sustainable luggage that will last a lifetime of travels. https://lnkd.in/gFuXkYEU

  • Not In The Guidebooks reposted this

    View profile for Carol Savage

    CEO & Founder of Not in the Guidebooks - CEO & Founder of Not in the Guidebooks - Raising EIS - Premium Authentic Responsible Travel Experiences for Independent Experiential Travellers, made Easy

    🏆 Breaking Through: NITGB Named Firm Favourite Breakout Brand! 🌍 Last night was more than just an awards ceremony—it was a validation of our incredible journey and the amazing travel agents who believe in us. Being voted as the Firm Favourite Breakout Brand at the Travel Gossip Awards isn't just an honor. It's a testament to our unwavering commitment to transformation, innovation, and our travel agency partnerships. This award isn't a finish line—it's a starting line. To every travel agent who nominated us, and who continues to push us to be better: we thank YOU. We're not just changing the game; we're rewriting the rules of what a travel brand can be. Our promise? We'll keep listening. We'll keep striving to improve our service to you. We'll keep innovating. Today, we celebrate. Tomorrow, we elevate. #TravelInnovation #AgentAppreciation #AwardWinning #NITGB #TravelTech Not In The Guidebooks Debbie Sowden Caroline Burroughs

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Funding

Not In The Guidebooks 2 total rounds

Last Round

Series unknown

US$ 60.3K

See more info on crunchbase