Promote your products and attract attention to your ads and free listings by showcasing sales. When your product shows with sale price annotations, your sales stand out and potential customers can view how much they’ll save.
On this page
How it works
In your feed, submit the original price for your item using the required price [price] attribute. When you lower the price of an item for a sale, you can submit the sale price using the optional sale price [sale_price] attribute. You can continue submitting the original price using the price [price] attribute, even during the time of the sale.
On your landing page, ensure that the original price and the active sale price are clearly displayed. The active sale price should be the most prominent price on the page. The original price should be less prominent, can be struck through, greyed out, or otherwise displayed to show that it’s not currently active.
How it shows
If the sale price and original base price meet certain conditions, both prices and sale price annotations will appear across different Google platforms like Google Search, Shopping ads and the Shopping tab. The sale price will be shown as the current price alongside the original price, which will show with a strikethrough. Your product will also show a badge that highlights your sale. The specific colors used for annotations differ depending on where your product appears.
Requirements
For the sale price annotation to be shown on your free listings, Shopping ads, and local inventory ads, you need to meet certain requirements:
Requirements for free listings
In Australia, Canada, United States, Japan
- The sale price must be lower than the base price.
- The discount of the sale must be greater than 5% and less than 90%.
- The original price and sale price should be displayed on the landing page.
In Brazil, France, Germany, India, Italy, Korea, the Netherlands, Spain, United Kingdom
- The sale price must be lower than the base price.
- The discount of the sale must be greater than 5% and less than 90%.The base price of the product must be valid for 30 days within the past 200 days (doesn’t need to be 30 consecutive days).
- The original price and sale price should be displayed on the landing page.
Requirements for Shopping ads
In the United States
- The sale price must be lower than the base price.
- The discount of the sale must be greater than 5% and less than 90%.
- The base price of the product must be charged throughout for either duration below, whichever condition is met first:
- 5 days within the past 30 days (doesn’t need to be 5 consecutive days)
- Or, 15 days within the past 200 days (doesn’t need to be 15 consecutive days)
- The original price and sale price should be displayed on the landing page.
In Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, the Netherlands, Spain, and the UK
- The sale price must be lower than the base price.
- The discount of the sale must be greater than 5% and less than 90%.
- The base price of the product must be valid for 30 days within the past 200 days (doesn’t need to be 30 consecutive days).
- The original price and sale price should be displayed on the landing page.
Requirements for local inventory ads
If you are enabled forproduct pages with in-store availability or pickup later with product data, the same requirements for Shopping ads apply.
If you are enabled for store-specific product pages with in-store availability and price, sale price annotations will show if sale price and base price are provided in the inventory data and following requirements are met:
- The base price of the product within a particular store must be valid for 60 days within the past 200 days (doesn't need to be 60 consecutive days) or the base price of the product within a particular store must be valid for 60 consecutive days (if the product has only been active for less than 200 days).
- The sale price must be lower than the base price in a particular store.
- The discount of the sale must be greater than 5% and less than 90%.
- The sale badge annotation will only show in the countries where sale annotation will show for Shopping ads.
[sale_price] is an attribute that can be submitted through the product feed or inventory feed, promotions are a supplemental feature that allow merchants to highlight special offers on their products. Sales prices shouldn’t be submitted as promotions. Learn more about Promotion types allowed.How to find products with sale price annotations
You can check which products are eligible for a sale price annotation by visiting the “All products” page in the Merchant Center.
- In your Merchant Center account, select Products from the left navigation menu.
- Select All products.
- Use the filter icon
in the table and then choose Sale badge > Yes.
- Select Yes.
If you use store-specific product pages with in-store availability and price for local inventory ads, sale price annotations, the sale badge filter in Merchant Center will not accurately reflect the status of your sale annotations that are shown on your local inventory ads.