The effect of downgrading the service level from 360 to standard varies by product and product feature. This article explains the process of downgrading, and outlines the downgrading effects on each Google Marketing Platform product.
On this page
SLAs and services
Service Level Agreements (SLAs) apply to 360-enabled objects that are linked to your organization, and for which you have signed a contract.
360 Services are provided only for 360-enabled objects that are linked to your organization.
Initiating the downgrade process
To initiate the downgrade of a 360-enabled object:
- Sales Partner clients: contact your Sales Partner
- Google direct clients: contact your Account Manager
If the downgrade process requires you to meet new lower limits for objects like Analytics views or Custom Dimensions, then you work with your representative to choose which of those objects to stop using. The historical data associated with objects you stop using remains available, but there's no new data associated with those objects after the downgrade.
Custom dimensions
When you downgrade from 360, you can keep only the first 20 custom dimensions based on their positional index (1-20). It's currently not possible to choose which ones to keep. Historical data for all custom dimensions is retained, but new data will be collected for only the remaining 20 dimensions.
If you have custom dimensions in index ranges 21 to 200, you will need to back them up and store them outside of Google Analytics after the downgrade. One solution is to use BigQuery Export to extract them from Analytics and store them in a table.
The effects of downgrading each product
Google Analytics 4
When you downgrade a Google Analytics 4 property from 360 to standard, that property is immediately subject to the standard limits described here.
If the property currently exceeds those limits because of the previous upgrade to 360, then you have to bring the property within the standard limits before you can create objects or change settings that would cause the property to exceed the standard limits. For example, if you marked more than 30 events as conversions while the property was 360 and want to mark a new event as a conversion, you have to unmark events until you're below the limit of 30.
Google Tag Manager
To downgrade from Google Tag Manager 360 to standard, contact your support.
Standard customers have a limit of 3 workspaces. 360 customers have no limit. Upon downgrading, if you have 3 or more workspaces, you cannot create new ones. If you have 4 or more workspaces, then you work with your representative to choose which ones to remove so you can meet the Standard quota of 3.