diff --git a/client/modules/accounts/containers/dropdown/mainDropdownContainer.js b/client/modules/accounts/containers/dropdown/mainDropdownContainer.js
index 53162617f58..b4a2df611da 100644
--- a/client/modules/accounts/containers/dropdown/mainDropdownContainer.js
+++ b/client/modules/accounts/containers/dropdown/mainDropdownContainer.js
@@ -67,18 +67,19 @@ class MainDropdownContainer extends Component {
 }
 
 function getCurrentUser() {
-  if (typeof Reaction === "object") {
-    const shopId = Reaction.getShopId();
-    const user = Accounts.user();
-    if (!shopId || typeof user !== "object") return null;
-    // shoppers should always be guests
-    const isGuest = Roles.userIsInRole(user, "guest", shopId);
-    // but if a user has never logged in then they are anonymous
-    const isAnonymous = Roles.userIsInRole(user, "anonymous", shopId);
-
-    return isGuest && !isAnonymous ? user : null;
+  const shopId = Reaction.getShopId();
+  const user = Accounts.user();
+
+  if (!shopId || typeof user !== "object") {
+    return null;
   }
-  return null;
+
+  // shoppers should always be guests
+  const isGuest = Roles.userIsInRole(user, "guest", shopId);
+  // but if a user has never logged in then they are anonymous
+  const isAnonymous = Roles.userIsInRole(user, "anonymous", shopId);
+
+  return isGuest && !isAnonymous ? user : null;
 }
 
 function getUserGravatar(currentUser, size) {
@@ -88,7 +89,9 @@ function getUserGravatar(currentUser, size) {
     default: "identicon"
   };
   const user = currentUser || Accounts.user();
-  if (!user) return false;
+  if (!user) {
+    return false;
+  }
   const account = Collections.Accounts.findOne(user._id);
   // first we check picture exists. Picture has higher priority to display
   if (account && account.profile && account.profile.picture) {
@@ -104,11 +107,14 @@ function displayName(displayUser) {
   i18nextDep.depend();
 
   const user = displayUser || Accounts.user();
+
   if (user) {
-    if (user.profile && user.profile.name) {
-      return user.profile.name;
+    if (user.name) {
+      return user.name;
     } else if (user.username) {
       return user.username;
+    } else if (user.profile && user.profile.name) {
+      return user.profile.name;
     }
 
     // todo: previous check was user.services !== "anonymous", "resume". Is this
diff --git a/client/modules/accounts/helpers/templates.js b/client/modules/accounts/helpers/templates.js
index ca4edf48957..47cbb995484 100644
--- a/client/modules/accounts/helpers/templates.js
+++ b/client/modules/accounts/helpers/templates.js
@@ -28,10 +28,10 @@ Template.registerHelper("getGravatar", function (currentUser, size) {
 Template.registerHelper("displayName", function (displayUser) {
   i18nextDep.depend();
 
-  const user = displayUser || Accounts.user();
+  const user = displayUser || Collections.Accounts.findOne(Meteor.userId());
   if (user) {
-    if (user.profile && user.profile.name) {
-      return user.profile.name;
+    if (user.name) {
+      return user.name;
     } else if (user.username) {
       return user.username;
     }
diff --git a/client/modules/accounts/templates/dashboard/dashboard.js b/client/modules/accounts/templates/dashboard/dashboard.js
index 3771052753b..d4dcb9f9fa0 100644
--- a/client/modules/accounts/templates/dashboard/dashboard.js
+++ b/client/modules/accounts/templates/dashboard/dashboard.js
@@ -2,6 +2,7 @@ import _ from "lodash";
 import { Meteor } from "meteor/meteor";
 import { Template } from "meteor/templating";
 import { Reaction, i18next } from "/client/api";
+import * as Collections from "/lib/collections";
 import { ServiceConfigHelper } from "../../helpers/util";
 
 /**
@@ -45,6 +46,12 @@ Template.accountsDashboard.helpers({
         return shopUsers.map(user => {
           const member = {};
 
+          // Querying the Accounts collection to retrieve user's name because
+          // Meteor filters out sensitive info from the Meteor.users schema
+          const userSub = Meteor.subscribe("UserAccount", user._id);
+          if (userSub.ready()) {
+            member.name = Collections.Accounts.findOne(user._id).name;
+          }
           member.userId = user._id;
 
           if (user.emails && user.emails.length) {
diff --git a/lib/collections/schemas/accounts.js b/lib/collections/schemas/accounts.js
index cbbd86a4b07..25288392b74 100644
--- a/lib/collections/schemas/accounts.js
+++ b/lib/collections/schemas/accounts.js
@@ -77,6 +77,10 @@ export const Accounts = new SimpleSchema({
     regEx: SimpleSchema.RegEx.Id,
     index: 1
   },
+  name: {
+    type: String,
+    optional: true
+  },
   emails: {
     type: [Email],
     optional: true
diff --git a/server/api/core/core.js b/server/api/core/core.js
index b2bf80c715e..02e5e845e13 100644
--- a/server/api/core/core.js
+++ b/server/api/core/core.js
@@ -281,7 +281,8 @@ export default {
 
     // defaults use either env or generated
     options.email = env.REACTION_EMAIL || Random.id(8).toLowerCase() + "@" + domain;
-    options.username = env.REACTION_USER || "Admin"; // username
+    options.username = env.REACTION_USER || "admin"; // username
+    options.name = env.REACTION_USER_NAME || "Admin"; // set admin name
     options.password = env.REACTION_AUTH || Random.secret(8);
 
     // but we can override with provided `meteor --settings`
@@ -317,6 +318,14 @@ export default {
       accountId = Meteor.users.findOne({ "emails.address": options.email })._id;
     }
 
+    if (options.name) {
+      Meteor.users.update(accountId, {
+        $set: {
+          name: options.name
+        }
+      });
+    }
+
     //
     // send verification email
     //
diff --git a/server/methods/accounts/accounts.js b/server/methods/accounts/accounts.js
index 905b06bbb04..deabdd63f61 100644
--- a/server/methods/accounts/accounts.js
+++ b/server/methods/accounts/accounts.js
@@ -487,7 +487,7 @@ export function inviteShopMember(shopId, email, name) {
   if (!user) {
     const userId = MeteorAccounts.createUser({
       email: email,
-      username: name,
+      name: name,
       profile: {
         invited: true
       }
@@ -503,7 +503,8 @@ export function inviteShopMember(shopId, email, name) {
 
     Meteor.users.update(userId, {
       $set: {
-        "services.password.reset": { token, email, when: new Date() }
+        "services.password.reset": { token, email, when: new Date() },
+        "name": name
       }
     });
 
diff --git a/server/publications/collections/accounts.js b/server/publications/collections/accounts.js
index 4eedc96567c..5e7695f1bc4 100644
--- a/server/publications/collections/accounts.js
+++ b/server/publications/collections/accounts.js
@@ -84,6 +84,7 @@ Meteor.publish("UserProfile", function (profileUserId) {
   // no need to normal user so see his password hash
   const fields = {
     "emails": 1,
+    "name": 1,
     "profile.lang": 1,
     "profile.firstName": 1,
     "profile.lastName": 1,
diff --git a/server/startup/accounts.js b/server/startup/accounts.js
index 7979f86b4c1..3dfbfb7322e 100644
--- a/server/startup/accounts.js
+++ b/server/startup/accounts.js
@@ -84,6 +84,7 @@ export default function () {
     const defaultRoles =  ["guest", "account/profile", "product", "tag", "index", "cart/checkout", "cart/completed"];
     const roles = {};
     const additionals = {
+      name: options && options.name,
       profile: Object.assign({}, options && options.profile)
     };
     if (!user.emails) user.emails = [];