This is done via HID report 0x0a (10). Details obtained from captures provided by Mihai Cristea:

0a 00 20 00 43 50 55 63 6f 72 65 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00
00 20 00 => appears to be an address reference of some kind.
43 50 55 63 6f 72 65 = "CPUcore"

0a 00 21 00 48 44 44 31 32 33 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00
00 21 00 = > another address reference.
48 44 44 31 32 33 = "HDD123"

Will need to determine LUT/enums for each of the device name addresses. Device names appear to be limited to 24 characters.