How to run shell script on macOS?

According to the [doc](https://docs.khadas.com/vim3/BuildBootLogoForUboot.html)
When I run the `logo_img_packer`, terminal shows me that: `./utils/logo_img_packer: cannot execute binary file`
<img width="682" alt="Screen Shot 2021-07-14 at 18 54 52" src="https://user-images.githubusercontent.com/19492924/125610987-bf69cbe5-cc73-4807-bf4f-c37dd595ff7f.png">
