MCoBeauty

📣 Big news from MCoBeauty! We’re thrilled to share that MCoBeauty has officially launched in Fiji, now available at Budget Pharmacy! 🌴✨ And this is just the beginning - you’ll soon find us in leading department stores and resorts across the island. We’re so excited to see our mission of making luxe-for-less beauty accessible everywhere come to life as we continue to grow across the Pacific. 💕 From being the #1 Cosmetics Brand in ANZ to becoming the #1 in Oceania - we’re just getting started! 🚀

Beauty_Bar Has Officially Opened Its Doors! 👏 Beauty_Bar is a hands-on, immersive beauty destination, bringing together three amazing Australian brands: ✨ MCoBeauty ✨ Nude by Nature ✨ Esmi   At its heart, Beauty_Bar is all about accessibility, inclusivity, and connection - a place where community meets creativity and your voice really matters.   Step inside and explore: ✨ Discover, play, and try all your favourite products ✨ Personalised makeup and skincare services ✨ Expert advice on product picks and shade matching ✨ Share your feedback and help shape the future of MCoBeauty   And what an opening weekend it was! 🎉 With mini makeup touch-ups, full makeup and facial services, generous giveaways, photo booth fun, and amazing vibes, we welcomed our incredible MCoBeauty community in style. Lines wrapped around the block - proof that beauty lovers are loving it, and we couldn’t be more grateful.   We’ve created this space with YOU in mind. Haven’t visited yet? Now’s the perfect time! 💕 📍 1114 High Street, Armadale, VIC 3143 📸 Snap a pic in our iconic pink space - and tag us!

Beauty In Session! 🎓 MCoBeauty turned heads at The University of Sydney’s O-Week, showing up in style with our iconic pink pop-up cart.💖 We attracted non-stop queues all day of students eager to get their hands on full-size, cult-favourite products and we didn’t disappoint. 💄✨ From our spin & win prize wheel to a chill-out zone with bean bags and games, the atmosphere was buzzing. With over 3060 email sign ups and 100 organic IG story shares, the energy was electric. ⚡ This wasn’t just a pop-up. It was a vibrant brand moment that brought us face-to-face with the next generation of beauty lovers - and we loved every minute of it. 💕 A huge THANK YOU to everyone who dropped by and made it unforgettable.💖

☀️UNLOCKING EURO SUMMER…BECAUSE WE’RE ALL VIPs NOW.☀️ As summer envy hits fever pitch in Australia, MCoBeauty flipped the script on exclusivity. On Saturday 26th July, we invited Sydneysiders to escape the everyday and step into The Glow Getaway - an immersive, one-day-only pop-up experience in the heart of Sydney CBD. Designed for everyone, not just the jet-setters, the event brought consumers, influencers and media, the magic of a European summer. We checked-in hundreds of our MCoBeauties to experience the ultimate beauty escape, featuring: 🌍 Curated beauty destinations. No passport required 💅 Makeup and skincare touch-up stations to keep our passengers glowing 💄 Free full-size products to take home + delicious treats from some amazing partners 🎶 Live DJ sets delivering non-stop Euro summer vibes 💌 A moment to send postcards to loved ones near and far From the Amalfi Coast to Santorini, Ibiza, Paris and London, our travellers had an itinerary full of adventure, collecting memories and MCoBeauty faves at every Euro Destination. 💄💌 A huge thank you to our beauty tourists who came along for this unforgettable holiday escape. We can’t wait to welcome our MCoBeauties at our next event! Stay tuned! 👀💕 #MCoBeauty #TheGlowGetaway 

MCoBeauty has officially landed in Europe! 📣💄 From Aussie favourite to global beauty disruptor - we’re now on-shelf and online with not one, but two powerhouse retail partners across Europe. This marks a major milestone in our global mission: bringing accessible, trend-led beauty to even more people, everywhere. 🌍💕 You can now shop MCoBeauty at: 🛍️ 1,250+ Kruidvat stores across the Netherlands & Belgium 🛍️ 600+ Superdrug stores across the UK & Ireland We’re staying true to our signature pink, bold, and buzzy style: ✨ Turning digital hype into IRL sales ✨ Delivering high-performance cosmetics & fragrance at feel-good price points ✨ Owning the aisles with our unmissable pink presence This is just the beginning and we’re so grateful to our incredible retail partners for believing in disruptive beauty. 🎥 Watch the video below to see a few of our arrivals ✈️ 💬 Spotted us in-store? Tag us-we’d LOVE to see it!

MCoBeauty was first to market with a dedicated creator program in Australian beauty and the results speak for themselves. 👏   From February to March, we launched a three-month pilot program designed to champion emerging talent. It was one of the first structured, contra-based creator initiatives in the local beauty space.   Built on tailored communications, feedback loops and strategic content opportunities, the program moved beyond one-off gifting to offer genuine partnership and long-term support.   In just 3 months: 💫 52 creators onboarded 💫 225+ content pieces generated 💫 640K+ video views 💫 606K+ impressions 💫 38.4K+ engagements 💫 85% of creators posted more than once 💫 84%+ response rate from outreach   Just as importantly, the feedback was overwhelmingly positive. Creators felt seen, supported and excited to grow with the brand.   We’re now scaling the program across Australia and New Zealand, expanding our creator community and redefining what partnership looks like in 2025. It’s a shift from transactional exchanges to authentic collaboration. This is a proud milestone for MCoBeauty and a meaningful step forward in how Australian beauty connects with creators. If you're a creator or brand builder passionate about the future of the influencer space, we'd love to connect. 🤝

Our newly upgraded wesbite is live! 🎉 We’re proud to announce the launch of the new MCoBeauty website - a fully reimagined digital experience designed to deliver faster performance, smarter functionality and a truly seamless mobile-first journey. This wasn’t just a technical upgrade, it was a complete rebrand of our online presence. From refreshed brand imagery and video to an elevated content experience powered by UGC, every element was designed to bring the MCoBeauty world to life in a more immersive and engaging way. Key new features include: 🎨 Shade Matching Tool - find your perfect shade with confidence. 🛍️ Shop the Look - discover curated looks and add everything in one click. 🛒 Quick Add with Shade Selection - streamline your path to checkout. ⭐ Wishlist Functionality - save and organise your favourites. 💬 Chat Function - connect with a product specialist for guidance. 🤳 UGC Integration – real customer content featured across the site to build trust and support confident purchasing.   Our goal was simple: to create a hesitation-free, high-performance platform that reflects how our customers shop, especially on mobile. Since launch, we’ve seen a 200% uplift in key eCommerce metrics, validating the strength of the new experience. Explore the site 👉 https://mcobeauty.com/   #MCoBeauty #Ecommerce #DigitalTransformation #DTC #MobileFirst #UXDesign #WebsiteRebrand #BeautyTech #ShadeMatch #UGC #SiteLaunch

✨ MCoBeauty made its Cannes debut! ✨ Our first time at the festival was nothing short of iconic - with our US CMO Meridith Rojas, Bethenny Frankel and Campbell Puckett taking the Creator Rooftop stage to talk all things influence, community, and connection. The big takeaway? Influencer feeds aren’t billboards - they’re living rooms. And brands need to stop showing up like uninvited guests. We believe in borrowing community, not buying attention and we’re just getting started. #MCoBeauty #LuxuryForEveryone #CannesLions2025 #InfluencerMarketing #BethennyFrankel #CampbellPuckett #CommunityIsCurrency

✨ We’re glowing with pride! ✨ Our Super Glow Bronzing Drops have just won Best in Glow at the 2025 Viva Beauty Awards in New Zealand! 🎉 From desk to dusk, just one drop is all it takes to boost your glow. These multi-tasking bronzing drops can be worn alone or mixed into your serum, moisturiser, foundation or body lotion to build a warm, radiant finish - for face or body. ✨   A huge thank you to everyone who voted for us, and to Viva Beauty Awards NZ for the recognition. 🩷