PhygiTech

🤝 Just read ORBIT INTERACTIVE’s piece on The Future of Retail Marketing (https://lnkd.in/dR_SQ4jr), and we couldn’t agree more — especially when it comes to the rise of phygital retail experiences. The article highlights a simple truth: brands that fail to align with evolving technology and customer expectations risk falling behind. We see this every day in how customer behavior is shifting toward seamless, immersive, and personalized experiences. From smart stores with interactive kiosks and cashier-less checkouts to unified inventory systems enabling BOPIS (Buy Online, Pick Up In-Store), the future is about blending the digital and physical worlds. Experiential retail — think pop-ups, live demos, and interactive displays — will no longer be optional; it will be a core differentiator. 👾 At PhygiTech, we design showrooms and experiences that bring this vision to life. The message is clear: phygital experiences aren’t the future — they’re happening now, and the right integration of tech and storytelling can set your space apart. #RetailMarketing #Phygital #CustomerExperience #RetailInnovation #SmartStores

How all our phygital projects are born 🍭 Let's start with the very first step — and one that usually stays behind the scenes. It’s the pre-concept stage — the moment when a vague “make something cool” turns into a clear, strategic, and visually understandable idea. At PhygiTech, we shape this stage in about two weeks — and even at that point, you can already see what the project will become. What’s inside a pre-concept: ✅ Big Idea — the central concept tying everything together 🔹 Interaction mechanics — how audiences will engage 🎨 Zoning, references, and rough visualizations — so everyone can picture it before the real build begins Case in point: an aquarium project. The client brief was: “something about water that attracts people.” Our solution: a concept of a futuristic deep-sea research station where guests explore the ancient ocean like scientists. The result was a 500 m² immersive route with 11 zones, including: 🌊 An entry tunnel reacting to every step 🧪 Labs where guests could “create” their own sea creature 🦈 Animated portholes and prehistoric predators on the walls All of it grew out of the right direction set early on at the pre-concept stage. Looking for something out of the ordinary? Let’s start with a good idea — drop us a message.

What does space feel like when you can actually touch it? Nebula 2 is an immersive art installation designed as a visual dialogue with the infinite night sky. It was presented at the media-art festival by the PhygiTech team. Through spatial projection mapping on the walls and floor, distant nebulae appear around you — and each visitor can generate stellar winds by attracting or repelling cosmic particles with their movements.