Challenge: Mattel, Inc. relied on manual data collection and reporting, hindering its ability to respond quickly to product issues and understand consumer sentiment and emerging trends in real time. Solution: Built an AI-powered feedback system using BigQuery, Vertex AI, and Gemini that resulted in a 100x increase in data processing capacity—cutting analysis time from a month to just one minute. And it was all built in-house, saving the team an estimated $1M along the way. Hear from TJ Allard, Mattel’s lead data scientist, and Shaun Applegate, Mattel’s director of product quality analytics, on how Mattel leveraged Google Cloud AI for faster decisions, stronger products, and deeper connections with fans ↓
Incredible impact—AI and cloud turning months of work into minutes!
Congrats Shaun Applegate!!
As CEO, I am passionate about upskilling and continuous learning while traveling across countries, regions and continents. I enjoy reading the F&D Magazine, published by the International Monetary Fund (IMF). Kristalina Georgieva, Managing Director at IMF, stated: " A more balanced and resilient global economy depends on credible policies: deficit countries must rein in spending, while surplus countries should stimulate domestic demand". The current geopolitical, digital, financial, geoeconomic and digital landscape: This brings together several powerful, interconnected trends that are defining the future of finance, technology, leadership and the Rise of Stablecoins. Over the past years, as a global servant leader, I have adopted a strategic human-centric approach. As a result, I built trust, fostered innovation, and successfully guided organizations and institutions through the transformative changes sweeping the financial industry. The Race for TOP AI Talent: A new generation of top leaders and executives has grown up professionally in cross-cultural environments. As CEO, I am comfortable with ambiguity and change. I proudly embrace the servant leadership style to make the World Great Again free of extreme poverty.
Mattel's leap from manual data collection to an AI-powered system transformed their response time to product issues and consumer sentiment. With a 100x increase in data processing capacity, they now analyze feedback in just one minute - a remarkable feat saving an estimated $1M! 🌟📊 #DigitalTransformation #AIinAction Follow ClaveHR on LinkedIn for updates: www.clavehr.in - Your HR Co-Pilot!
Director of AI Research
2dBy building an AI-driven feedback system, they've significantly increased their data processing capabilities and reduced analysis time. We're excited to see how they continue to leverage these insights to enhance product quality and consumer engagement!