Google Analytics updates: Gemini, lead generation, ad performance

CLOSE YOUR LOOP, BOOST YOUR ROAS Google rewards the right conversions. Not the ones that look good in a spreadsheet, but the ones that actually lead to revenue. The problem? Most teams still cannot connect ad platforms to CRM outcomes. So media gets optimised on proxy metrics, not pipeline. That is where LEADSCALE® ENGINE comes in. We act like a firewall at the point of data capture, inspecting every lead before it enters your systems. Only valid, compliant, enriched data flows through. But that is just the start. Every lead we deliver carries full attribution metadata. Source, campaign, keyword, partner. And it flows straight into your CRM. Outcomes get tracked. Pipelines get tagged. Performance data flows back to optimise media spend at source. ✔️ Attribution metadata preserved ✔️ CRM ready formatting ✔️ Closed loop visibility from ad click to revenue Once that feedback loop is live, Google knows where the gold dust is and goes to get more of it. Our clients typically see a 10 to 30 percent uplift in ROAS. That kind of return is real and well within reach - for you. Cleaner data. Smarter spend. Stronger ROAS. #ClosedLoop #ROAS #GoogleAds #B2BMarketing #DemandGen #LeadScale

Is your conversion data a complete mystery? 🕵️♂️ One day it's there, the next it's gone. Don't let missing data cost you money. Here's a simple, step-by-step guide to get your conversion tracking right, for good. 1. Create a clear conversion action. Start in Google Ads and define exactly what a conversion is for your business (e.g., a purchase, a form submission, a phone call). 2. Add the tracking code. Use either the Google Tag or Google Tag Manager to add the tracking code to your website. 3. Verify your tags. Use the Google Ads or Tag Assistant tools to check that your tags are firing properly on the correct pages. 4. Link all conversions. Ensure that every conversion you want to track is correctly linked with your Google Ads account. 5. Keep settings consistent. Maintain the same settings across all your campaigns and accounts to avoid data discrepancies. 6. Monitor the dashboard. Regularly check the "Status" column in your Google Ads conversion dashboard to make sure it says "recording conversions." 7. Set a smart conversion window. Align your conversion window with your sales cycle. Don't make it too short or too long. 8. Use backup tracking. Cross-check your data with a backup source like Google Analytics or your CRM to ensure reliability. Proper conversion tracking means your ad performance tells the real story—no guessing, no missing data. P.S. When was the last time you checked your conversion setup? If it's been a while, you could be leaving money on the table. #GoogleAds #ConversionTracking #DigitalMarketing #BusinessTips #MarketingStrategy

🔍 Numbers don’t lie. Your email analytics reveal what's working—and what’s not. Look for: 1️⃣ Open rates: Is your subject line grabbing attention? 2️⃣ Click rates: Are your CTAs clear and clickable? 3️⃣ Unsubscribes: Gauge if your content hits or misses. Use these insights to tweak in real time, not after the campaign’s done. What metric surprised you the most? Share below! 👇 #emailmarketing #analytics #emailtips #marketingstrategy #IGSendMail

Ever wonder if your online efforts are actually working? Here’s how to track what matters: 1. Look at engagement rates—likes, shares, and comments. 2. Check website traffic sources (Google Analytics is your friend). 3. Monitor conversion rates—are clicks turning into customers? Small tweaks can lead to big wins. What’s one metric you’re focusing on this month? 📊 #SmallBizMarketing #OKCBiz #DigitalMarketingTips Discover the best local businesses near OKC OKC Small Biz Deals makes it easy to search and find the best local businesses, coupons and events. #okcsmallbizdeals #OKCdeals #OKCbusinesslistings

🚨 Stop Wasting Time on SMS Metrics That Don’t Matter If you’re running SMS campaigns, it’s easy to get lost in data. But here’s the truth: some numbers actually drive profit… and others are just noise. 💡 5 Metrics That Actually Move the Needle: 1️⃣ Delivery Rate – % of messages that land in inboxes. Below 90%? Clean your list and remove trigger words. 2️⃣ Open Rate – who actually reads your SMS. Most campaigns hit 90%+, so a drop usually means timing or content is off. 3️⃣ CTR (Click-Through Rate) – clicks on your link. The clearest sign your offer grabbed attention. 4️⃣ Conversion Rate – people completing your target action. This is the ultimate measure of success. 5️⃣ Reactivation Rate – % of dormant customers who come back. High reactivation = more long-term value from your list. ⚠️ 3 Metrics You Can Ignore: Read time – almost always within minutes. Character count – only matters if SMS splits into multiple messages. Engagement by hour – worth testing, but usually minor. 📩 Want a plug-and-play checklist for SMS analytics in your niche? DM me — I’ll send you a ready-to-use version. #SMSMarketing #PerformanceMarketing #RetentionMarketing #AffiliateMarketing #MediaBuying

What is Email Tracking in GA4 — and why should you care? 📩📊 Most email tools show opens and clicks, but what happens after the click? That’s where Google Analytics 4 steps in. ✅ Add UTM parameters to your email links so GA4 can categorize traffic accurately. 📈 Then explore Acquisition & Exploration reports to uncover: — How long did they stay? — Did they convert? — What pages did they visit? With GA4 email tracking, you move beyond vanity metrics and start building smarter, more personalized campaigns. #ga4 #emailmarketing #analytics #googleanalytics #utmtracking #digitalmarketing #emailcampaigns

UTM links are essential for tracking the true impact of your press releases. They allow you to monitor everything from where your traffic originates to the actual conversions generated. Understanding these metrics is key to optimizing your PR strategy effectively. Check out this insightful article to delve deeper into how UTM links can revolutionize your press release analytics: https://hubs.la/Q03FS99X0 #Metrics #Analytics #Clicks #UTM #PressRelease

Turn Form Submissions into Actionable Insights with Google Ads Offline Tracking Tracking form submissions from your Google Ads campaigns doesn't have to be tedious. With offline conversion tracking and automatic data syncing to Google Sheets, you can quickly get the insights you need to optimise your campaigns and improve your ROI. The best part? You can do it all without lifting a finger. When a user submits a form, the data is automatically uploaded to your Google Sheet. This integration not only saves time but also provides real-time visibility into your leads. From there, you can analyse performance, adjust bids, and fine-tune your strategy based on actual results. It’s all about making smarter, data-driven decisions without manual tracking. Ready to take your Google Ads to the next level? Automate your lead tracking and start focusing on what truly drives results. #GoogleAds #LeadTracking #OfflineConversions #GoogleSheets #CampaignOptimization

Your website doesn’t matter if you don’t track leads. Most business owners ask me: “Why isn’t my website working?” The truth: It might be working… but you don’t know it. Here’s the problem → you don’t track what happens when someone visits. 👉 Use Google Analytics 4 (GA4) to track:  • When someone clicks your phone number.  • When someone fills out your form.  • Which page made them call. Once you see this, you’ll stop wasting money on stuff that doesn’t bring leads. Your website isn’t the problem. Not knowing your numbers is. 📊 Want me to share a simple “local lead tracking setup” for GA4? Comment “Track” and I’ll DM it to you.

Are vanity metrics masking your true marketing performance? It's easy to be misled by impressive Performance Max numbers when brand searches are inflating your score. A quick test: Examine search themes and identify if your own company name dominates the list. By requesting a brand negative list from Google Support or excluding it at the account level, one can then run a standard search campaign on your brand name to reveal the genuine ROAS of prospecting traffic. The result is honest data that fuels a bigger pipeline. For those seeking transparent insights and tangible growth, how do you ensure your metrics reflect true performance?