The Play That Turns Company Headlines Into Pipeline
Hey.
Ready for your Thursday afternoon break?
We got you.
This week’s newsletter covers:
A play to turn company news into action
Fresh Scoops from our platform that could be your next opportunity
The latest in AI news
Let’s go!
Play by Play
We’ve open-sourced our go-to-market playbook to help everyone sell smarter and win faster. Each month, we share one of these proven plays, including their description, triggers, actions, and message templates.
Play: General News Signal
When something significant happens with a prospect, like a new facility opening, an office relocation, or company-wide layoffs, your sales and marketing teams should quickly reach out to new buying groups.
The downside? Tracking company news from a million different sources can be difficult and time-consuming.
This play simplifies the whole process by using ZoomInfo’s Scoops feature with automated triggers and actions to help you stay up to date. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.
Triggers
Identify news signals within specific category types for your ICP
Actions
Filter companies to meet specific criteria based on news category
Source expanded set of contacts which meet your persona definition mapped to each news category
Send records to your CRM
Assign to an Account Owner
Enroll in General News Campaign
Messaging
Subject: Ensuring a successful [acquisition]
Body: Hi [first name]:
Congratulations on the acquisition of [acquired company name]. I’m sure merging these businesses will be a major key to your [year] success.
As you combine [systems or processes], we can help ensure a smooth transition. In [year], we helped [similar reference customer] with a [type of merger or acquisition]. Check out this case study to learn more. [insert link]
Can we get on a call to walk you through how [your company] optimizes your post-acquisition [action related to value prop]? What time works to connect?
Thanks,
[sales rep first name]
This play, along with dozens of others AND the best signals to track, have been compiled into our new AI GTM Signals Library. ZoomInfo customers can open these plays directly in-platform and put them to work in real-time.
Ready to see it for yourself? Click here.
What’s the Scoop? Insights From Our Database
These Scoops are found on our GTM Intelligence Platform, sourced through customer surveys and the ZoomInfo research team. Have a solution that could help one of these companies? Throw your hat in the ring. And to find other Scoops that align with your product, here’s a free trial offer.
MassMutual is looking to purchase a solution related to customer relationship management (CRM).
Corning could use a hand with workflow management.
The Andersons need assistance with asset management.
The AI Watercooler
Here’s some news from around the web that caught our attention:
AI: The New Preventative Medicine?
Move over, Dr. House. Scientists just cracked the code on medical fortune-telling with an AI called Delphi-2M that can forecast disease risk over the next 10 years. The system analyzes medical records to predict probability percentages for over 1,000 conditions: think weather forecasting, but instead of "70% chance of rain," you get "70% chance of developing diabetes."
After testing on 2.4 million people across the UK and Denmark, the predictions proved remarkably accurate. The real breakthrough is catching high-risk patients years before symptoms appear, giving doctors time for preventive treatment.
Zoom Lets Your AI Twin Handle the Meeting
Zoom is rolling out photorealistic AI avatars, letting you attend meetings as a polished digital version of yourself when you're having a bad hair day. Upload a photo, and the system creates an AI clone that tracks your real movements and can be "dressed" in professional outfits.
In a step up from Zoom's current prerecorded avatar feature, your AI clone can participate in live meetings while you stay off-camera. They're also launching real-time voice translation in nine languages and an upgraded AI assistant that can join meetings on other platforms. Finally, a real solution for bedhead.
Salesforce’s New Big Lead: Uncle Sam
Salesforce just created an entire business unit, Missionforce, to chase government AI contracts, targeting defense agencies with solutions for personnel, logistics, and decision-making. It's part of a bigger trend in tech: OpenAI, Anthropic, and Google are all rolling out dirt-cheap government AI offerings this year.
For B2B companies, the message is clear: there's serious money in solving operational headaches with AI.
Thanks for reading!
Have something you’d like us to cover in an upcoming newsletter? Let us know in the comments. We promise, we read all of them.
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