Supervisor, Programmatic

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

YOUR ROLE

We are searching for our next Supervisor, Programmatic to join our One Marketplace team. This is a fantastic opportunity for someone who enjoys the technical side of campaign planning and considers themselves a resourceful and curious problem solver.

The Supervisor, Programmatic oversees Crossmedia’s media tactical planning, execution and reporting of campaigns. They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.

A successful Supervisor is strategic, resourceful, organized, and engaged. You are a strong communicator and comfortable in a fast-paced industry and handling multiple projects.

At XM, it’s more than just doing the job; it’s about doing things the right way and living our values of Trust, Reason and the Pursuit of Happiness. Trust is about how you show up as a person – being dependable, respectful, and honest. Reason reflects the quality of your work and the thoughtfulness behind it. And the Pursuit of Happiness is the environment that you help create – one where people feel included, supported and inspired.

Key responsibilities include:

Reliable, ethical & operates in the best interest of Crossmedia & clients

• Leads the tactical planning process for their campaign/channel, ensuring recommendation meets client brief and pushes new and innovative approaches
• Collaborates with Buyers and Associate Directors on media plan development within programmatic media
• Demonstrates ability to connect-the-dots between client business, campaign objective, and media KPIs, allowing them to provide recommendations that will influence positive results throughout the funnel
• Liaisons with Planning/Investment Director to identify gaps, raise questions, and seek clarity needed in order to translate brief to tactical plan
• Prepares & presents programmatic channel tactical plans (objectives, strategy, rationale) and all backup materials, working closely with Planning/Investment team
• Corresponds and manages day-to-day communications with internal teams and key partners: external vendors, creative agencies, and partner agencies.
• Comfortable building campaign ads from scratch and is able to handle significant volume of builds on a daily basis.
• Provides final QA for all reports, ensuring that all insights are accurate, adhere to overarching strategy, and reporting is of high quality.
• Primary point of contact for day-to-day deliverables for the Client
• Demonstrates full understanding of client's business and provides client with strategic POVs
• Oversees negotiation of media contracts (with guidance from Associate Director+) and programs/opportunities to ensure maximum leverage is applied
• Manages the day-to-day media and financial deliverables
• Assists with investigating media campaign results and developing optimizations to improve campaign performance.

Focuses on a quality XM product, adhering to Crossmedia high standards

• Manages day to day operations of team - clearly assigning tasks, balancing workload between team members, ensuring recurring updates and deliverables are sent, and agreed upon deadlines are met
• Ensures that team is maintaining best practice standards across implementation, optimization, reporting, and comms
• Owns relationships and discussions with clients and partners for projects that they are currently managingAble to discern urgency of requests and responds to Client requests quickly with thought out response

Personal efforts generate satisfaction – clients, team, company

• Displays a high level of personal dedication and motivation.
• Displays enthusiasm, curiosity and an eagerness to learn
• Shows respect for team members, clients, and agency partner

REQUIREMENTS:

• 4+ years of experience in the day-to-day programmatic campaign management, working across multiple DSPs.
• You know your technical stuff and can troubleshoot.
• You’re a teacher at heart and have already successfully managed assistants. You’re not shy and enjoy building relationships with clients.
• You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas and opportunities.
• You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment.

Salary range $85– $95k. Compensation is determined on the skills, qualifications and tenure of the applicant.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Healthcare and Wellness options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.