Social Media Manager

Social Media Manager – Wish You Were Here Group

Salary: $80,000 – $110,000

Full-Time | Los Angeles or NYC Preferred | National Role

Wish You Were Here Group (WYWHG) is a global hospitality company behind some of the most recognizable, design-forward restaurant and nightlife concepts in the industry. Our portfolio includes Elephante, Little Ruby’s, Dudley’s, Bar Bambino, Belles Beach House, and Kassi, with continued expansion across major U.S. markets.

We are seeking an innovative and highly skilled Social Media Manager to lead the digital voice of our brands nationwide. This person will develop and execute social strategy for the group while driving consistency, engagement, and storytelling across all platforms and locations.

If you’re a content creator at heart, a strategist by nature, and passionate about food, culture, and hospitality — this role is for you.

About Wish You Were Here Group

Wish You Were Here Group is known for building vibrant, experiential hospitality destinations that blend elevated cuisine, effortless style, and transportive design. With a rapidly growing portfolio and a national presence, WYWHG continues to shape some of the most influential dining experiences in the industry.

What You’ll Do:

Lead Social Strategy Across a Multi-Concept Portfolio

• Develop and execute a comprehensive social media strategy to elevate brand awareness, traffic, and engagement across WYWHG’s restaurant concepts.
• Create and manage monthly editorial and visual calendars covering national and local initiatives.
• Align content across teams including Marketing, Culinary, Operations, and Events.

Create and Curate High-Impact Content

• Produce visually compelling photo, video, graphic, and written content that reflects each restaurant's unique identity.
• Manage content development for Instagram, TikTok, Facebook, LinkedIn, and emerging digital platforms.
• Collaborate with photographers, videographers, designers, and content creators to deliver best-in-class creative assets.
• Edit short-form video content optimized for digital storytelling.

Oversee Multi-Account Management

• Manage group-level accounts and support location-level pages to ensure brand consistency across all markets and properties.
• Provide brand guidelines, templates, and posting toolkits to local teams.
• Maintain the visual and strategic integrity of all WYWHG brands across platforms.

Engage and Grow Our Digital Community

• Monitor social channels, respond to comments and DMs, and foster authentic engagement.
• Guide external community management partners when needed.
• Engage influencers, loyal guests, brand advocates, and strategic partners.
• Collaborate closely with PR teams and hotel partners.

Support Campaigns, Openings & Promotions

• Plan and execute social campaigns for new openings, partnerships, seasonal launches, and national promotions.
• Support regional and local promotions with coordinated digital marketing efforts.
• Write on-brand copy tailored to each venue’s distinct voice.
• Lead digital collaborations, partnerships, and giveaways.

Analyze Analytics & Optimize Strategy

• Track KPIs including reach, engagement, growth, and content performance.
• Provide regular reporting with insights to guide content decisions and improve ROI.

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5–7 years of experience in social media marketing, ideally in hospitality, restaurants, lifestyle, or consumer brands.
• Experience managing multiple accounts or multi-location brands.
• Proficiency with Canva, Adobe Creative Suite, and video editing tools.
• Strong copywriting and visual storytelling capabilities.
• Understanding of platform algorithms, social trends, and best practices.
• Experience with paid social and analytics tools (e.g., Meta Ads Manager, Google Analytics).
• Highly organized, detail-oriented, and capable of managing multiple deadlines.
• A true passion for food, restaurants, culture, and guest experience.

Why Join WYWHG

You’ll be at the creative forefront of shaping the digital identity of some of the most influential dining experiences in the country. You’ll work with talented culinary teams, creative partners, and passionate operators — all while helping build and grow the next generation of iconic hospitality brands.

If you’re a content-driven strategist excited about hospitality and storytelling, we’d love to meet you.