Social Media Intern

The Social Media Intern will work closely with our Social Media Manager on day-to-day content creation, community management, and strategic social media initiatives. This role offers valuable experience in digital publishing, content strategy, and audience engagement within a fast-paced media environment.

Content Creation & Scheduling 

• Create Instagram posts and Twitter/Threads/Bluesky content in scheduling tools (Later, SocialFlow, Buffer) using an optimized post schedule
• Post daily Instagram stories to the @airmailweekly account with ad slides
• Assist Deputy Art Director with designing Instagram assets in Adobe InDesign, using existing and new creative templates, to promote articles and verticals with special visual treatment
• Assist in shooting video or photo content, editing, and posting engaging Instagram Stories and Reels content

Community Management

• Assist in monitoring  social media accounts and respond to comments and messages promptly
• Engage with followers through likes, shares, and appropriate responses to direct messages
• Flag significant issues or complex inquiries to the Social Media Manager
• Help maintain Air Mail's sophisticated and engaging brand voice across platforms

Writing & Strategy Support

• Assist in writing compelling captions for Instagram posts that reflect Air Mail's intelligent, cultural perspective
• Monitor social media platforms for engagement opportunities and identify cultural moments, news events, and trending topics relevant to our audience
• Assist in developing content strategies for special editorial projects and newsletter features

Analytics & Reporting

• Compile weekly reports on top-performing posts across platforms and emerging performance patterns
• Draw insights and conclusions to inform future content strategies
• Monitor competitor activities and industry best practices
  

Required Qualifications

• Currently enrolled as a college student in the New York City area
• Self-motivated with excellent time management skills
• Collaborative spirit and ability to work effectively with editorial and creative teams
• Deep understanding of social media platforms, particularly Instagram, Twitter, and emerging platforms
• Exceptional written communication skills with keen attention to detail
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Premiere Pro)
• Experience with content management systems and social media scheduling tools preferred, but not required
• Strong cultural awareness and curiosity about politics, arts, society, and current events
• Sophisticated understanding of digital culture and social media trends
• Strong visual sensibility and appreciation for high-quality design
• Passion for media, publishing, and storytelling
• Understanding and application of brand consistency across digital touchpoints
  

This internship offers exposure to all aspects of social media strategy within a prestigious digital publication:

• Social content strategy development for sophisticated audiences
• Cross-platform community management and engagement tactics
• Editorial collaboration and story amplification techniques
• Data-driven social media optimization and knowledge of social media KPIs and analytics
• Brand voice development and maintenance
• Publishing industry insights and professional networking opportunities
  

• Resume highlighting relevant social media and writing experience
• Portfolio of social media work and visual content you've created (personal accounts, class projects, or previous internships)
• Writing samples showcasing your ability to craft engaging, intelligent content
• We may ask for a social writing assignment if you are chosen as a finalist for this role