Shopper Marketing Manager

ABOUT POPPI

Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!

OUR VALUES

• We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
• We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
• We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).
  
  

THE ROLE

As a Shopper Marketing Manager, you will be responsible for implementing strategic marketing programs that drive consumer/guest engagement, increase brand visibility, and ultimately lead to increased sales. This role is focused on the Large Format and Small Format channels. You will work closely with cross-functional teams, including Sales, Marketing, and Product Development, to develop and execute marketing initiatives that align with overall brand and business goals as well as channel-specific objectives.

WHAT YOU'LL DO

• Drive execution of national and regional shopper marketing programs, including sell-in materials, in-store promotions, point-of-sale assets, and other retailer-specific marketing initiatives
• Partner with eCommerce and Media teams to integrate retail media networks and digital components into shopper marketing initiatives
• Develop and manage the annual marketing calendars for the Large Format channel, working hand-and-hand with our Sales teams and retail partners
• Create custom programing and turnkey toolkits for implementation across various Large Format and Small Format customers
• Analyze consumer and shopper research data to identify insights and opportunities for marketing programs
• Oversee budget allocation and management for shopper marketing programs, ensuring efficient use of resources
• Work closely with external partners, including retail customers, brand partners, and vendor agencies, to develop co-marketing programs and initiatives
• Stay updated on industry trends, competitor activities, and emerging technologies to keep our marketing strategies ahead of the curve
• Maintain and track performance metrics, ensuring marketing initiatives deliver measurable impact on sales and retailer engagement
  
  

WHAT YOU BRING

• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners
• Proficiency in analyzing consumer and shopper research data to drive insights and recommendations
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Detailed, creative thinker and a passion for delivering innovative marketing solutions
• Strong public speaking and presentation skills
  
  

YOUR BACKGROUND

• 4+ years of experience in shopper/trade marketing, preferably in the food and beverage industry
• Experience working with national retail customers in large format and/or small format
• Proficiency using syndicated sales data platforms, specifically Spins, Nielsen, Circana, and/or Numerator
• Experience working with external agencies and vendor partners
• Experience in retail media networks and retailer-specific marketing programs preferred
• Bachelor's degree in marketing, business, or a related field
  
  

ADDITIONAL REQUIREMENTS

• Travel up to 15% for business related meetings
• Some lifting and the movement of moderate loads require 50-pound lifting requirement
• Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.
  
  

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. 

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $90,000 - $100,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to:

• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit
  
  

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives. 

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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