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This range is provided by Create Wellness. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$125,000.00/yr - $135,000.00/yr
We're looking for a detail-oriented and collaborative Retail Marketing Lead to support and grow our retail presence, with a strong focus on Target. In this role, you'll work closely with our marketing and operations teams while also interfacing directly with retailers and brokers to ensure our brand shows up consistently and effectively at shelf. You'll help execute retail programs, manage retailer marketing initiatives, and contribute to building strong retail partnerships.
Responsibilities
Support the development and execution of retail marketing programs for Target and other retail partners
Act as a day-to-day contact for retailers and brokers, ensuring alignment on promotions, media plans, and in-store initiatives
Adapt brand campaigns for retail channels, including in-store activations, digital retail media, circulars, and promotional events
Collaborate with operations to ensure product availability, pricing accuracy, and compliance with retailer requirements
Help manage and track budgets for retail media programs (Target Roundel and other retailer media platforms)
Work with brokers and sales teams to support retail launches, promotions, and distribution opportunities
Collect and organize performance data from retail programs; share results and insights with internal teams
Monitor competitors and industry trends to identify opportunities in the retail space
Requirements
4+ years of experience in retail marketing, shopper marketing, or related role within a CPG or health & wellness brand
Direct experience working with Target marketing programs (required)
Preferred experience working with specialty health & wellness retailers such as GNC, Vitamin Shoppe, and Sprouts
Understanding of retail media platforms and shopper engagement strategies
Strong organizational and communication skills; comfortable working cross-functionally with marketing, sales, and operations
Experience collaborating with brokers, agencies, or external retail partners
Experience collaborating with PR teams to support retail efforts
Analytical mindset with the ability to track program results and share insights
Based in New York, NY
Benefits
Competitive compensation including salary, bonus and equity
Fully-paid health, dental, and vision insurance
Downtown Manhattan office, with flexible work setup and 15 days of PTO
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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