Public Relations Manager

The Atlas Network is a mass production and supply chain solutions services company for organizations (small, mid & large scale businesses) looking to produce their products overseas. Everyday, we turn ideas into reality. Kerim Kfuri, CEO of The Atlas Network, is a thought leader in the supply chain space, has written a book called "Supply Chain - Ups and Downs" and has a podcast called "The Supply and Demand Show". He has been featured CNBC, FinTech TV and Fortune Magazine and is also an ambassador for Alibaba.

Job Duties

Media Relations & Pitching

• Relationship-building with key media contacts
• Serve as the main point of contact for all media inquiries (inbound/outbound)
• Develop and pitch stories and bookings to print/digital, TV and podcast platforms
• Capitalize on current events to create opportunities for Kerim and the company
• Create talking points around each booking and interview

Strategic Consulting & Advising

• Provide strategy and guidance tailored to your overall goals
• Ongoing counsel tied to developing messaging and positioning

Media Strategy Oversight

• Lead the development of the overall media strategy
• Serve as the clearing house for enhancing existing media relationships

Writing & Content Creation

• Write or edit press releases, create talking points, update bios and other PR-related content
• Draft content for op-eds and quotes

Working with Other Departments & Collaborating

• Participate in regular meetings with cross-functional teams (marketing, branding, digital) to ensure alignment and integration across verticals
• Develop and implement the execution of action items based on these calls

Brand Building Opportunities Away from Traditional PR

• Advise on brand positioning and storytelling opportunities that extend beyond traditional PR
• Identify and support initiatives in partnerships, events, or thought leadership programs that can elevate your presence

Weekly Reporting

• Deliver detailed weekly reports summarizing media outreach, responses, and coverage
• Track key PR metrics and campaign progress

KPI Goals for the Role

National Bookings on Tier-1 Television Networks

• 3-5 per month

Press/Print/Digital Opportunities on Tier-1 and Tier-2 Outlets

• 3-5 per month
• 9-15 over course of initial 3-months

This will include the following:

• Features
• Profiles
• Q&A
• Op/Ed’s
• Trend Stories Provide Strategy

Podcasts & Digital Broadcasts

• 3-5 per month
• Podcasts
• Live Streams
• Round Tables

Social Media Goals and Book Sales

• KPIs around numerical growth for social and books can’t be quantified
• Will ensure that social teams have ammunition from earned media to leverage
• All articles and broadcasts will include social media collabs and tagging
• Articles and bookings will reference the book as a qualifier to support booking