Product Marketing Manager

About B9

B9 is a fast-growing consumer finance fintech app that combines modern digital banking with earned wage access (EWA). Through the B9 App customers can access up to $750 of their paycheck early, while enjoying a seamless banking experience designed for everyday life.

Since launch, B9 has opened more than 1.5 million accounts across the U.S. and continues to expand rapidly. We’re building at the intersection of fintech innovation and financial inclusion, creating products that improve financial confidence and empower millions of people to better manage their money.

Responsibilities

• Messaging & Copy – Develop and own product positioning, brand voice, and messaging frameworks. Write clear, compelling, and customer-friendly copy for campaigns, product launches, and ongoing lifecycle touchpoints.
• Lifecycle & Retention – Build and execute campaigns (email, push, in-app) that improve customer onboarding, engagement, and repeat usage.
• Customer Insights – Distill customer feedback and market research into messaging strategies that resonate with everyday financial needs.
• Product & Feature Launches – Partner with Product, Growth, and Compliance to create and deliver high-quality communication plans for new features.
• Cross-Sell & Upsell – Develop messaging that connects B9’s offerings (cash advance, banking, rewards) and reinforces customer value throughout the lifecycle.
• Performance Tracking – Monitor key lifecycle KPIs, analyze messaging effectiveness, and optimize campaigns based on results.
• Enablement – Produce assets, templates, and playbooks that ensure consistent communication across Growth, Sales, and Customer Success.

Qualifications

• 4–6 years of experience in product marketing, lifecycle marketing, or brand marketing; fintech or consumer financial services background preferred.
• Fintech or consumer financial services experience is required.
• Proven expertise in crafting compelling product positioning and messaging.
• Exceptional writing and communication skills; able to simplify complex financial concepts into clear, relatable, and engaging copy.
• Strong understanding of audience segmentation, personalization, and lifecycle best practices.
• Experience managing A/B tests, campaign optimization, and performance reporting.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Collaborative mindset; comfortable working across Product, Growth, Design, Compliance, and Ops.
• A passion for helping customers improve their financial well-being.

What We Offer

·      Competitive salary

·      Health benefits

·      Remote-friendly within the U.S. and flexible time off (FTO)

·      Clear opportunities for growth and career development

·      A high-growth, mission-driven culture where your work has visible impact