Marketing Manager

Job Title: Marketing Manager

Location: Arvada, CO (On Site)

Employment Type: Full-Time, Exempt

About Hestra Gloves

Founded in 1936 in Sweden, Hestra is a fourth-generation, family-owned brand that designs and manufactures premium gloves for skiing, outdoor recreation, and professional use. Built on a legacy of craftsmanship, performance, and design, Hestra is trusted by mountain professionals and outdoor enthusiasts around the world.

Hestra’s North American headquarters, based in Arvada, Colorado, oversees wholesale, eCommerce, and retail operations throughout the U.S. and Canada. We are seeking a dynamic, outdoor-oriented Marketing Manager who embodies our brand values and thrives in a collaborative, purpose-driven team environment.

Position Summary

The Marketing Manager will lead and execute integrated marketing efforts across Hestra’s wholesale, eCommerce, and retail store channels in North America. This role also plays a critical part in coordinating seasonal campaigns and brand strategy with Hestra’s global marketing team in Sweden.

In addition to digital and retail marketing, this position oversees field marketing, events, sponsorships, and serves as the main point of contact for Hestra’s athlete and ambassador team in North America. We’re looking for someone who is not only a skilled marketer but also passionate about the outdoors, winter sports, and the outdoor industry.

Key Responsibilities

Wholesale Marketing

• Develop and distribute seasonal B2B marketing assets (catalogs, POP, merchandising tools)
• Manage co-branded marketing efforts and retailer advertising programs
• Support key account marketing initiatives and brand presence at retail

eCommerce Marketing

• Plan and execute digital campaigns across email, affiliate, social media, and paid media platforms
• Collaborate with the eCommerce team on promotions, merchandising, and seasonal storytelling
• Analyze digital performance and optimize campaigns to drive conversions and engagement

Retail Store Marketing

• Own in-store marketing strategies and seasonal visual merchandising plans
• Develop retail activations and local marketing campaigns to drive foot traffic
• Ensure brand consistency and execution excellence at Hestra’s owned stores

Global Marketing Coordination

• Serve as the U.S. marketing lead in collaboration with Hestra’s global team in Sweden
• Adapt global campaign assets and messaging for North American relevance
• Share regional insights and performance metrics to help inform global strategy

Field Marketing, Events & Sponsorships

• Plan and manage Hestra’s presence at key events, consumer activations, and trade shows
• Oversee field marketing efforts including product demos, partner activations, and branded experiences
• Build and maintain sponsorship relationships within the outdoor and snowsports industries

Athlete & Ambassador Team Management

• Lead communication, engagement, and content collaboration with ambassadors and athletes
• Coordinate seasonal product distribution, campaign involvement, and social media content
• Track results and ensure alignment with brand messaging and marketing goals

Brand & Content Management

• Maintain the North American marketing calendar across all channels and touchpoints
• Work with creative partners to produce content that reflects Hestra’s premium and authentic brand identity
• Ensure all campaigns and materials align with global brand guidelines and storytelling

Who You Are

• A strategic thinker with a hands-on attitude and strong attention to detail
• Deeply connected to the outdoor lifestyle – whether that’s skiing, hiking, climbing, or simply spending time in the mountains
• A strong cultural fit with Hestra’s core values: craftsmanship, integrity, sustainability, and performance
• Collaborative and adaptable, with a global mindset and a passion for purpose-driven brand building

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in marketing, preferably with outdoor, lifestyle, or premium consumer brands
• Proven ability to manage cross-functional campaigns across retail, digital, and wholesale
• Event and sponsorship marketing experience required
• Proficiency with digital tools such as Shopify, Klaviyo, Meta Ads, Google Analytics, Avantlink, and project management platforms
• Excellent communication skills and a team-first attitude
• Prior experience working with global teams a plus

Compensation & Benefits

• Salary Range: $95,000 – $120,000 annually (commensurate with experience and qualifications)
• Benefits Include:
• Medical, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off (vacation, sick, holidays)
• Employee discounts on Hestra product
• Hybrid work flexibility (4 days in-office, 1 days remote)

This job posting complies with the Colorado Equal Pay for Equal Work Act. Compensation will be based on relevant experience, education, and skills.

How to Apply

Please submit your resume and a cover letter explaining why you’re excited about Hestra, your relevant marketing experience, and how your outdoor passions align with our brand.