Marketing Director, US

Who is Channel Factory?

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability and alignment, turning YouTube's 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory's mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators across all social media channels.

Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content alignment targeting, and maximum performance for the world's biggest brands. Channel Factory's algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.

Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Ukraine, Australia, New Zealand, Vietnam, Philippines and Singapore.

As the US Marketing Director, you will own end-to-end marketing strategy, execution, and optimization across the United States, with a strong focus on demand generation, lead generation, and field marketing execution. This role blends strategic brand building with data-driven performance marketing, ensuring Channel Factory is positioned as a thought leader while driving measurable pipeline impact for the sales organization.

You will localize global marketing strategy to the US market, lead a small team, and partner cross-functionally with global marketing, sales, and revenue leadership. Your goal is to accelerate growth through pipeline contribution, client engagement, and impactful in-market programs.

Key Responsibilities

• Demand Generation & Funnel Ownership: Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance
• Field Marketing & Events: Lead strategy and execution of US events and activations (logistics, vendors, content, lead capture, ROI measurement)
• Team Leadership: Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery
• Agency & Vendor Collaboration: Partner with external agencies and vendors for design, branding, media, and event execution
• Cross-Functional & Global Alignment: Partner with global and regional marketing teams to ensure consistency in strategy, messaging, and execution
• Stakeholder Engagement: Build strong relationships with customers, partners, influencers, and internal sales/client teams
• Analytics & Optimization: Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends
• Brand Building: Promote Channel Factory's value in the US market through thought leadership, storytelling, and consistent branding
  
  

Requirements

Skills required:

• Ability to operate in ambiguity and think like a client - what do they want? What is clear/unclear?
• Proven experience leading B2B demand generation and field marketing programs in advertising, ad-tech, or SaaS
• Ability to push projects forward working cross functionally in scenarios in which there are many people involved. Run point as main POC
• Ability to work well in PPT, Google Suite
• Not needed? Design! You do not have to be a designer, but you do have to be able to work with and guide the design team on what you need from them. You also need to be able to work well in PPT and put together a proposal without the input in design (sometimes).
• Ability to speak up! You'll need to be able to formulate ideas and back them up. Sometimes we like to kick the tires, to the ability to be able to back up your ideas, even with people more senior than you is needed.
• Innovative, hungry, outside of the box thinker
  
  

Requirements:

• Leadership: Track record of managing small teams (designer, events manager) and coordinating agencies/vendors
• Demand Gen & Analytics: Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms (HubSpot)
• Field Marketing: Hands-on experience planning and executing regional events, activations, and roadshows that drive measurable engagement and pipeline
• Cross-Functional Collaboration: Ability to partner effectively with sales, client solutions, and global marketing to align strategies and goals
• Communication: Excellent storytelling, presentation, and content creation skills; able to craft messaging that resonates with enterprise advertisers and agencies
• Strategic & Hands-On: Comfortable switching between high-level strategy and execution detail in a fast-moving environment
• Industry Knowledge: Familiarity with ad-tech, digital media, or SaaS industries preferred; agency ecosystem knowledge is a plus
• Mindset: Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment
  
  

Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Competitive salary + bonus
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wifi Reimbursement
• Bill Spend Stipend
• Work-life flexibility - we value your contributions above all
  
  

About Channel Factory

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.