Marketing Director

About the Role

As our first in-house marketing leader, you will take ownership of refining and executing Empowered Hospitality’s marketing strategy as we transition from an external agency to an internal model. This role is ideal for a creative and analytical professional who excels at building brand visibility, generating qualified leads, and producing compelling content that connects with our audience.

You’ll collaborate closely with leadership, our client teams, and external partners to elevate our brand, drive growth, and position Empowered as a thought leader in the hospitality HR space. The ideal candidate is both strategic and hands-on—ready to shape our marketing vision while executing with excellence.

Core Competencies

• Strategic Thinking: Develops and executes marketing plans aligned with business goals
• Content Creation: Crafts compelling, on-brand content across multiple channels
• Brand Stewardship: Maintains a consistent and authentic brand voice across all touchpoints
• Collaboration: Works cross-functionally to support business development, client engagement, and strategic execution of marketing
• Digital Marketing: Manages paid and organic campaigns, focusing on performance and ROI
• Analytics & Optimization: Uses data to inform decisions and continuously improve results
• Tech Proficiency: Confident with marketing platforms and tools to manage campaigns

Role Responsibilities

• Own and execute Empowered’s marketing strategy across digital, content, & brand channels
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Create and curate content including blogs, newsletters, whitepapers, and case studies
• Oversee website performance, SEO, and UX using WordPress and analytics tools
• Manage HubSpot for email marketing, lead nurturing, and performance tracking
• Collaborate with leadership on messaging, positioning, and business development support
• Coordinate with external vendors (designers, freelancers, PR) as needed
• Track KPIs and report on marketing performance and ROI
• Stay current on industry trends and competitor activity to inform strategy
• Represent Empowered Hospitality in external communications and thought leadership

Technical Requirements

• HubSpot: CRM, email marketing, workflows, landing pages, reporting
• WordPress: Website content management and basic editing
• Google Ads: Campaign creation, optimization, and analytics
• LinkedIn Ads: B2B campaign strategy and execution
• Meta Ads: Facebook/Instagram audience targeting and creative testing
• Google Analytics: Website traffic and conversion tracking
• SEO Tools: (e.g., SEMrush, Moz) for keyword research and performance monitoring
• Design Tools: (e.g., Canva, Adobe Creative Suite) for light creative work

Experience & Education

• 5–10+ years of experience in marketing, preferably in B2B or professional services
• Some experience in hospitality (service, leadership or marketing role)
• Proven track record of driving brand growth and lead generation
• Strong writing, editing, and storytelling skills
• Proficiency with HubSpot and digital advertising platforms
• Strong verbal and written communication skills
• Strong MS office skills, business communication, and problem-solving skills
• Bachelor’s degree in marketing, communications, journalism, business, or related field

Personal Attributes

• Tenacious, energetic, and self-motivated with a growth mindset
• Naturally curious and creative
• Strong communicator and collaborative team player
• Passionate about hospitality, people, and purpose-driven work

What's in it for you?

• Compensation: $120-180k + incentive compensation
• Vacation: 10 days PTO + 10 company holidays + 5 wellness days
• Healthcare: Medical, Dental and Vision coverage
• Retirement & financial: 401(k) with employer match; pre-tax commuter, medical and childcare benefits; monthly cell phone and internet reimbursement; company laptop, home office reimbursement
• Lifestyle support: Work-from-home flexibility; WeWork membership; team-building events; tuition reimbursement; employee recognition program

*The level for this role (manager, senior manager, director) will be determined based on experience, expertise, and desired scope of responsibility. More senior roles will carry increased responsibility and expectations.

**You must be based in the NYC metro area to be considered for this position

Empowered Hospitality (including affiliates) is an equal-opportunity employer. All qualified applicants will receive consideration for employment regardless of race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state, or federal law. This policy applies to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination.