Facebook Brand Marketing Manager

Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.

Facebook Brand Marketing Manager Responsibilities:

• Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals
• Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets
• Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives
• Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution
• Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
• Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
• Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
• Develop efficient and effective processes to manage Meta Marketing’s critical work streams and priority launches
• Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time
• Establish a communication structure to report out updates, progress, and project status to stakeholders
• Support the implementation of annual planning processes
  
  

Minimum Qualifications:

• 7+ years of experience in brand marketing for consumer tech brands of global scale
• Work experience in technology, including understanding of technical audiences, products and technologies
• Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams
• Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work
• Content and digital marketing experience
• In-depth experience in landing successful product value propositions with clear brand point of view
• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
• Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing
• Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
• Experience bringing a tech product's brand positioning into product design & GTM
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.