Experiential Marketing Manager

About Bask & Lather

Bask & Lather is a high-growth, culture-forward beauty brand revolutionizing textured hair care. With viral bestsellers, a powerhouse presence on TikTok and Amazon, and national retail expansion underway, we’re building a movement rooted in results, transformation, and community.

We're looking for an Experiential Marketing Manager to lead immersive pop-ups, trade shows, beauty supply activations, and TikTok Lives—bringing Bask & Lather to life through unforgettable physical and digital moments that deepen customer connection and drive conversion.

What You’ll Do

Experiential & Event Marketing

• Lead the strategy, planning, and execution of all brand events—from tentpole moments (Essence Fest, Curlfest, Beautycon) to regional pop-ups, salon showcases, and B2B opportunities
• Concept and manage visual identity, booth buildouts, set design, and product displays for events and retail settings
• Coordinate with internal teams (creative, ops, social, influencer, retention) to ensure alignment across every touchpoint
• Manage all vendor relationships for venue, AV, fabrication, signage, staffing, and security
• Partner with celebrity/influencer teams to execute meet & greets, stage moments, and surprise experiences
• Own logistics, timelines, and real-time execution—including inventory, staffing, sampling, and breakdown
• Track and report on event performance metrics: foot traffic, email/SMS capture, social engagement, cost per visit, revenue, and ROI
• Build and maintain a master brand event calendar and create toolkits and SOPs for consistent execution
• Support execution of large brand-owned events are and smaller seasonal regional activations

Retail & Beauty Supply Presence

• Manage experiential rollout for new retail doors and partners, including setup of endcaps, displays, and demo stations
• Plan and support retail staff education experiences and beauty advisor training events
• Coordinate regional “beauty supply takeovers” with custom signage, influencer drops, and product education demos
• Maintain visual merchandising standards across all beauty supply and B2B partners with display kits and brand guidelines
• TikTok Live & Social Commerce Events
• Lead execution of TikTok Live and Mega Live experiences—owning planning, talent coordination, set design, scripting, and logistics
• Liaise with TikTok reps to align on calendar, promotion, and asset needs
• Prep talent with product talking points, customer FAQs, and performance goals
• Report post-Live KPIs and support fulfillment team on surge prep and inventory flow
• Collaborate with retention, content, and ops to create live moments that drive engagement and conversion

Community, Partnerships & Brand Experiences

• Support brand-led community events (e.g., panels, brunches, workshops) aligned to campaigns or product education
• Coordinate RSVP systems, guest comms, run-of-show, and real-time troubleshooting
• Partner with PR and social to ensure high-value content capture, influencer engagement, and press exposure
• Plan and support surprise & delight moments for VIP customers, creators, and loyalty program participants
• Maintain and update a partner database for brand collaborators, retailers, and seeding programs

Insights, Data, & Optimization

• Capture first-party data at events (email, SMS, qualitative feedback) and hand off to retention team for segmentation
• Support pre- and post-event survey strategy to assess perception, product interest, and conversion intent
• A/B test offers and lead magnets at live events to understand what drives re-engagement and sales
• Maintain inventory oversight and coordinate shipping for all event kits, sampling, and activations

What You’ll Bring

• 4–6 years of experience in experiential, brand, or event marketing (beauty, CPG, or lifestyle strongly preferred)
• Proven track record of planning events and pop-ups that build culture and drive customer action
• Experience with live shopping activations, retail displays, and creative visual merchandising
• Strong vendor and logistics management with excellent multitasking and problem-solving skills
• Passion for textured hair care, consumer connection, and IRL storytelling
• Comfortable in fast-paced, high-touch environments with travel and weekend work as needed
• Some weekends and travel required

Bonus Points

• Design or creative direction experience
• Retail activation experience
• Familiarity with influencer activations, UGC capture, and content scripting

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance