Director of Sales - West

ABOUT POPPI

Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!

OUR VALUES

• We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
• We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
• We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).
  
  

LOCATION

This role covers the following states: California, Washington, Oregon, Arizona, Nevada, Idaho, Colorado, Wyoming, and Montana. Location in one of these states is required because of the responsibilities to be present in the assigned market.

THE ROLE

As the Director of Sales - West, you'll be the driving force behind revenue growth and sales performance in your region. In this leadership role, you'll oversee all channels, managing DSD partners and leading field sales teams to ensure best-in-class execution at the store level. You'll provide strategic direction, coaching, and supervision to maximize your team's impact, while building systems to track and improve execution across your territory.

WHAT YOU'LL DO

• Consistently exceed regional sales quotas and pipeline development goals through strategic planning and high-impact execution.
• Identify market opportunities and deliver against key performance metrics to accelerate poppi's presence and performance within the territory.
• Develop and execute region-specific go-to-market strategies, promotional programs, and incentive plans; fully own the incentive process from strategy and rollout to tracking and payout.
• Provide accurate, data-driven sales forecasts and budget updates, while proactively communicating performance trends and any deviations from plan to senior leadership.
• Ensure disciplined cost management across the region and strict budget control.
• Oversee trade spend, dealer loader programs, and the effective execution of point-of-sale materials, coolers, and equipment to maximize ROI and market impact.
• Partner closely with PepsiCo Market Directors to align strategic priorities, share regional insights, and optimize execution across retail and DSD networks.
• Cultivate a culture of trust, accountability, and performance, empowering team members to reach their potential.
  
  

WHAT YOU BRING

• You're Accountable: You take responsibility for outcomes, follow through on commitments, and step in wherever needed to get the job done
• You're a Team Player: You work well independently and with others, communicating across functions and building strong relationships.
• You're Built for Change: You're adaptable and resilient in the face of change with the ability to embrace challenges and shift priorities with ease.
• You're a Leader: You deliver results through autonomous ownership of P&L in fast-paced sales, marketing, and distribution-driven organizations.
• You're Confident: You engage with confidence and assertiveness, build strong prospective relationships, and consistently close deals by understanding needs and delivering value.
  
  

YOUR BACKGROUND

• Bachelor's degree, preferably in business; or equivalent practical experience.
• 10+ years DSD/sales team management industry related experience (Consumer Packaged Goods, Food & Beverage, Retail, and/or Grocery).
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) and experience using sales-tracking software.
• Valid state driver's license for the posted state or territory, and reliable transportation in accordance with State requirements for motor vehicles.
  
  

ADDITIONAL REQUIREMENTS

• Travel up to 50% domestically for business-related meetings and market blitzes
• Some lifting and the movement of moderate loads require 50-pound lifting requirement.
• Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.
  
  

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. 

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $135,000 - $145,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to:

• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit
  
  

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives. 

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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