Director of Partnerships and Community (Ref: 190830)

Title: Director, Partnerships & Community

Industry: Beauty & Wellness Brand

Location: San Diego (Hybrid)

Salary: Up to $180,000 + Benefits

Email: Benjamin.Kitt@forsythbarnes.com

Forsyth Barnes is partnered with a premium consumer brand in the beauty & wellness space that is redefining skin health through science backed products and authentic storytelling.

They are looking for a Director of Partnerships & Community to own the strategy and execution of social, influencer, and community initiatives. Reporting into the senior leadership team, this person will set the vision for how the brand shows up across platforms, build creator and customer relationships, and scale brand advocacy.

This is an exciting opportunity for a strategic, relationship-driven marketer who thrives at the intersection of culture, commerce, and community.

Key Responsibilities:

• Define and oversee the brand’s social media and community strategy across major and emerging platforms.
• Lead influencer and affiliate strategy, managing partnerships from micro to top tier creators.
• Build scalable community initiatives (ambassador programs, VIP groups, events) to drive retention and loyalty.
• Partner cross functionally with Creative, PR, E-commerce, and Product to deliver integrated campaigns.
• Connect influencer and community efforts to measurable business outcomes (awareness, engagement, conversion, retention).
• Report on performance, insights, and trends to optimise ROI.
• Lay the foundation for a scalable Partnerships & Community function, with potential to grow into a team.

What We’re Looking For:

• 7-10+ years in social, influencer, or partnerships marketing, with at least 3 years in leadership roles.
• Proven success building and scaling community driven programs in beauty, wellness, or lifestyle.
• Strong track record developing creator partnerships that deliver brand growth.
• Ability to tie community initiatives directly to revenue, retention, and brand equity.
• Exceptional communicator with a relationship first approach.
• Analytical and commercially minded with fluency in performance tools.