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Base Salary: $200,000 - $250,000 (Plus incentives and full benefits package)
Summary:
The Chief Marketing Officer will build a scalable growth engine, shape brand, and accelerate national expansion. This is a builder role for a strategic, data-driven marketing leader who thrives in fast-moving, entrepreneurial environments. A strategic marketing executive who blends creativity, operational discipline, and leadership. You excel in complex environments, scale systems thoughtfully, and communicate with clarity across all levels of the organization.
Duties:
- Architect a B2B demand-generation system that consistently delivers qualified leads.
- Define ideal customer profiles across telehealth, med spa, and provider segments.
- Launch targeted omnichannel campaigns focused on education, conversion, and retention.
- Manage CAC, CPL, ROI, funnel efficiency, and revenue-impact metrics.
- Implement a scalable analytics stack that supports forecasting and data-driven decision-making.
- Develop a structured experimentation framework to drive predictable growth.
- Establish a cohesive brand narrative and creative direction.
- Oversee content, digital, lifecycle, and communication strategies to ensure consistent messaging across all touchpoints.
- Partner closely with Sales and Operations for seamless lead handoffs and unified GTM execution.
- Collaborate with Product and Clinical teams to position new offerings effectively.
- Evaluate and manage agency partners; determine optimal in-house vs. outsourced capabilities.
- Hire, mentor, and lead a high-performing marketing organization.
- Foster a culture of clarity, accountability, creativity, and analytical rigor.
Requirements:
- 10+ years of progressive marketing leadership, including 5+ years at the senior or executive level.
- Successful track record leading cross-functional teams and aligning marketing with revenue-generating functions.
- Experience developing and executing strategies that drive measurable growth at a regional, national, or global scale.
- Strong command of digital marketing, demand generation, branding, content strategy, and integrated campaigns.
- Proficiency in segmentation, funnel optimization, attribution, and performance analytics.
- Ability to translate complex offerings into compelling customer-facing messaging.
- Strong financial literacy with experience managing multi-channel marketing budgets.
- Skilled communicator capable of engaging diverse internal and external stakeholders.
- Experience operating in dynamic, high-growth, or regulated environments (industry experience is a plus, not required).
- Executive role with significant influence over company trajectory