Account Executive- Wholesale Sales Southern NM

Job Description

Position Title: Account Executive – Wholesale Sales

Department: Sales

Reports To: Chief Revenue Officer

FLSA Status: Exempt

Location: Southern NM

How We Operate (The Verdes Standard):

• Exceed expectations: We set the bar high, and we want you to take it even higher. Do the little things, and the big things, that blow people away.
• Get better every day. We value continuous improvement.
• Show initiative. See something, do something. You are responsible for making things better.
• Demonstrate integrity. Do the right thing, own up to mistakes, and keep commitments.
• Engage in courageous conversations. Speak honestly and directly, clear is kind.
• Be responsive. Respond within 24 hours to queries and concerns
  
  

Position Summary

The Account Executive (AE) is responsible for managing and growing relationships with key accounts and other designated accounts within an assigned territory. The AE serves as the primary point of contact for these accounts, achieving revenue targets, developing and executing strategic sales programs, building relationships, and identifying and closing new business opportunities.

In this role, you will represent the Kiva Confections portfolio, the national leader in premium cannabis edibles, bringing a nationally proven sales and marketing strategy to life in New Mexico. Your focus will be on the Camino line of terpene-tailored fruit gummies and Lost Farm, Kiva’s strain-specific, live rosin and live resin infused edibles known for full-spectrum flavor and authenticity.

You will also represent Verdes Cannabis’ award-winning beverage line and a full catalog of medical and recreational products across multiple categories, working to expand their presence and market share alongside Kiva brands.

Core Responsibilities

• Revenue Generation: Meet or exceed assigned revenue targets by managing and growing sales within existing accounts and proactively securing new business.
• Relationship Management: Build and maintain strong relationships with key decision-makers at assigned accounts, including owners, buyers, dispensary managers, and budtenders.
• Collaborative Program Development: Partner with Kiva trade marketing, Verdes marketing, and retail partners to create and execute Sales Driving Activities such as promotional programs, incentives, contests, merchandising, product launches, training, and brand-building initiatives.
• Data-Driven Decisions: Leverage sales data and analytics to guide territory strategies, identify opportunities, and measure program performance.
• New Business Development: Identify and close new account opportunities while expanding Kiva and Verdes brand distribution in existing accounts.
• KPI Achievement: Support the achievement of company Key Performance Indicators (KPIs) related to sales, distribution, field activities, and brand awareness.
• CRM Ownership: Manage all territory activities and account interactions in HubSpot, ensuring accurate contact data, thorough activity logs, and timely follow-up.
  
  

Key Qualifications

• Proven ability to manage and grow key accounts, successfully selling premium products in competitive markets while building relationships that drive revenue growth and market share.
• Integrity, professionalism, and strong interpersonal skills with the ability to influence and communicate effectively at all levels.
• Strong problem-solving and negotiation skills, with a solution-oriented mindset.
• Excellent customer service, organization, and attention to detail, with a strong understanding of competitive trends.
• Excellent organizational skills and attention to detail, with experience executing complex field programs.
• Proficiency in Microsoft Suite; HubSpot experience preferred.
• Passion for the cannabis industry and enthusiasm for working with category-leading products.
  
  

Job Requirements

• Associate or Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent experience.
• Minimum 5 years of sales experience in CPG, spirits/wine/beer, or cannabis strongly preferred.
• 2+ years of cannabis industry experience preferred.
• Reliable transportation and ability to travel extensively within assigned territory (approx. 4 days/week).
• Ability to pass Motor Vehicle Report requirements.
• Ability to be present in Albuquerque office
  
  

Physical and Emotional Requirements:

• Must be able to stand for long periods of time, 8 – 10 hours multiple days in a row
• Must be able to lift at least 50 lbs.
• Ability to work in a confined area.
• Must be able to bend/stoop/climb/reach
• Must be able to present complex information to groups of people
• Must be able to be physically present in the wholesale locations and administrative office
• Ability to handle high stress situations, ambiguity and changing priorities
• Must be able to tolerate a reasonable amount of work stress
  
  

Compensation

• On-Target Earnings (OTE): $75,000 annually, with a 70/30 base-to-commission split.
• Base salary plus uncapped commission structure designed to reward performance and revenue growth.
  
  

Benefits

• PTO (accrual-based)
• Health, Vision, and Dental Insurance with employer contribution
• Employee Assistance Program (100% employer-paid premium)
• Employer-paid Basic Life Insurance ($10K) and Short-Term Disability Insurance
• 401K (automatic enrollment at 3%)
• 25% Employee Discount
• Loyalty Program – 3% cash back toward Verdes purchases
  
  

It is the policy of The Verdes Foundation to provide equal employment (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Verdes Foundation, will provide reasonable accommodations for qualified individuals with disabilities.