VP of Marketing

ABOUT THE ROLE

GrowthAssistant is entering its next growth phase and needs a hands-on VP of Marketing who can scale our B2B growth engine. This role combines strategic leadership and execution. You’ll set the vision, roll up your sleeves to deliver campaigns, and build and lead a growing marketing team. The mandate: build a predictable demand pipeline, elevate our brand, and drive measurable revenue impact.

CORE RESPONSIBILITIES

Content Marketing & Demand Generation (~70%)

• Develop and manage thought-leadership content (webinars, case studies, nurture tracks, whitepapers) and events (dinners, conferences) that accelerate buyer journeys.
• Design and execute a full-funnel B2B demand generation strategy across paid, organic, account-based marketing, webinars, and partner channels.
• Own campaign planning, budgeting, and attribution, with deep focus on CAC and ROI.
• Partner closely with sales leadership to ensure smooth handoff of leads, alignment on SLAs, and shared pipeline goals.

Team Leadership & Development (~20%)

• Manage, coach, and grow a high-performing marketing team across content, demand gen, and digital channels.
• Provide clear direction and mentoring while also getting hands-on with key initiatives.
• Foster a culture of experimentation, accountability, and continuous learning within the team.

Strategic & Cross-Functional (~10%)

• Collaborate with Product, Operations, and Finance on pricing, packaging, and go-to-market launches.
• Build transparent dashboards and reporting for leadership, translating performance data into actionable insights.
• Act as a brand ambassador at webinars, events, and industry forums.
• Stay ahead of market trends, AI-driven tools, and new marketing technologies to maintain a competitive edge.

REQUIREMENTS

Must-Have

• 10+ years of progressive experience in marketing, with at least 5 years focused on B2B demand generation and a proven track record of delivering pipeline and ARR growth.
• Experience managing and developing small marketing teams while remaining hands-on with execution.
• Expertise across demand-gen channels (paid, organic, ABM, content, events).
• Proficiency with HubSpot (or similar CRM/automation tools), paid media platforms, and attribution modeling.
• Strong data orientation: able to translate analytics into strategy and tactical pivots.
• Exceptional communication skills; confident presenting to internal leadership and external audiences.

Nice-to-Have

• Background in staffing, outsourcing, or professional services.
• Experience scaling a company from <$20M to $50M+ ARR.
• Familiarity with AI/automation tools for marketing efficiency.
• Exposure to international go-to-market strategies.
• Prior experience in fast-moving start-ups or scale-ups.

REPORTING & TEAM STRUCTURE

• Reports to: CEO
• Direct reports: Marketing team (content, demand gen, digital).
• Location: St. Louis-based or willing to relocate (timing negotiable).
• Travel: <10% for off-sites, conferences, and client meetings.

WHAT WE OFFER

• Competitive Compensation
• Flexible Paid Time Off
• Primarily Company Paid Medical, Dental, and Vision plans
• 401k plan with Company Match
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program