Vice President of Sales & Marketing

Vice President of Sales & Marketing

Location: Muskegon, MI

Full-time | Executive Leadership | In person & Local Travel Required 

Ready to lead a growing team in a leading company with big plans for the future?

Lakeside Surfaces is looking for a strategic, experienced, and people-focused Vice President of Sales & Marketing to lead our revenue growth across retail, wholesale, and B2B channels. This is an opportunity to make a lasting impact on an established but evolving organization, while shaping how we sell, market, and serve our customers across Michigan and beyond. 

What You'll Do:

• Lead all sales and marketing efforts across omni-channel distribution (retail, wholesale, B2B)
• Build and coach a high-performing sales team, aligned to business goals
• Develop and execute strategies to expand into new markets and territories
• Improve sales processes using tools like CRM and marketing automation
• Strengthen customer relationships and drive brand loyalty
• Partner with leadership on pricing, positioning, and overall growth strategy
• Visit teams regularly in the field and at our headquarters, with flexibility based on location
  

What We are Looking For:

• 10+ years of sales and marketing leadership, ideally in building materials, manufacturing, or a related industry (Industry experience is highly preferred.)
• A track record of leading high-performing teams and delivering results
• Experience working across multiple sales channels and customer segments
• Strategic thinking with the ability to execute and lead through change
• Strong communication, team development, and customer relationship skills

Where We Work:

We are currently active in Northern Michigan, Southeast Michigan, and West Michigan. Our goal is to grow thoughtfully into new markets, and this role will be critical in guiding that expansion.

Travel to headquarters and on-site with teams is required, though we are open to flexibility/relocation for the right candidate.

Our Culture: Lakeside Has GRIT

we hire and lead based on our core values:

G – Go the Extra Mile

• Be relentless in solving challenges
• Be curious in finding a better way 
• Bring energy, drive, and passion to everything you do 

R – Reliably Serve Others 

• Listen, care, and respond with empathy
• Prioritize people and provide a smooth, thoughtful experience
• Be customer-focused in every interaction to meet and exceed expectations 

I – Inspire Trust 

• Be honest, open and accountable
• Do what you say, follow through on commitments big or small 
• Take ownership in your work and its impact on the team’s success

T – Team Above Self

• Collaborate, support, and celebrate each other
• Leave ego at the door
• Prioritize the needs, growth, and well-being of the team through Servant Leadership 

What You'll Get:

• Competitive executive compensation
• Health, dental, and vision insurance
• 401(k) with company match
• Generous paid time off and holidays
• Performance-based bonus opportunities
• Generous employee discount
• Relocation assistance, if needed

About Lakeside Surfaces:

Our focus is on quality, service, and innovation, and we serve customers through a unique omni-channel model. We are proud of our strong team culture and commitment to doing what’s right for our people, our customers, and our business.

Ready to Lead the Charge?

If you’re a growth-oriented leader who’s excited about building the future of sales and marketing at Lakeside, we’d love to hear from you. Apply today or reach out directly to start the conversation to HR@lakesideinc.com.