Vice President of Brand Partnerships

COMPANY OVERVIEW

Project Healthy Minds is a mental health tech non-profit startup. They are pioneering a first-of-its-kind model by applying technology to address one of the biggest social issues of our time—the growing mental health crisis. Project Healthy Minds believes in a simple but profound idea: it should be as easy to find mental health services as it is to book a flight or a restaurant reservation. That’s why they are building the world’s first digital marketplace for finding mental health services. The nonprofit aggregates the full spectrum of mental health services—including meditation, mindfulness, therapy, psychiatry, peer-to-peer support, community support groups, and crisis lines—and then helps visitors find the right help based on their emotional health needs.

To do that, Project Healthy Minds works with some of the most inspiring and influential leaders in America—business titans, tech entrepreneurs, clinicians and scientists, musicians, artists, athletes, media stars, policymakers, and more. Project Healthy Minds is backed by high-profile and passionate funders including Carson Daly; Prince Harry and Meghan Markle; Arthur Blank, Owner of the Atlanta Falcons (NFL) and Co-Founder of Home Depot; Stephen Ross, Owner of the Miami Dolphins and Founder & Executive Chairman of The Related Companies; Lisa Stone Pritzker; Tony Pritzker; Kalen Irsay Jackson, Owner & Vice Chair of the Indianapolis Colts; and companies including BlackRock, Comcast/NBCUniversal, JP Morgan, Wells Fargo, NASDAQ, RBC, Harry’s, KPMG, L’Oréal, Peloton, Pfizer, and LVMH.

THE OPPORTUNITY

Mental Health is a global epidemic affecting more than 615 million people worldwide, which is the equivalent of the total populations of the United States, Canada, Mexico, UK, and France combined. It’s especially present here in the United States where 65 million Americans are diagnosed with a mental health condition (that’s 4x’s the amount of people diagnosed with cancer), and yet 60% never get mental health support. There are three drivers of this "treatment gap": (1) the stigmatization of the health topic, (2) people don’t know where/how to access care, and (3) insurance constraints and a workforce shortage preclude too many people from being able to afford care. Project Healthy Minds is on a mission to remove the stigma that prevents those suffering through mental illness through partnering with culture-makers and public figures as well as creating the first-ever mental health marketplace that is a free, consumer-friendly, one-stop digital referral platform that aims to increase access to care by making it fast and easy to find and navigate available resources.

POSITION OVERVIEW

POSITION: VP OF BRAND PARTNERSHIPS

LOCATION: NEW YORK (On-Site 5 days)

THE ROLE

We’re looking for an ambitious and entrepreneurial brand partnerships leader who is extraordinary at building and deepening relationships with c-suite and marketing leaders and is excited about the prospect of building a brand partnerships function. This leader must bring deep, CMO-level relationships with them. Reporting to the Founder & CEO, this hire will be a founding member of our leadership team and will serve as a thought partner and senior counselor to the CEO.

SPECIFIC RESPONSIBILITIES

● Source, secure, and grow 6-, 7-, and 8-figure deals with top-flight brand partners to generate revenue that will underwrite the nonprofit’s mission.

● Bring deep CMO-level relationships to the role – accelerating Project Healthy Minds’ ability to build deep, enduring partnerships with brands.

● Partner with the CEO, Board of Directors, Advisory Council, and network of VIP funders to establish new revenue-generating relationships with top-flight brands.

● Productize Project Healthy Minds’ partnership opportunities and establish new creative opportunities for brands to partner with Project Healthy Minds and invest in its programmatic work and its IP.

● Set pricing strategy.

● Oversee the brand partnerships strategy and take lead on selling for both annual tentpole events (e.g. Project Healthy Minds produces the world’s first and largest festival for World Mental Health Day) and for evergreen campaigns throughout the year.

● Build deep relationships across the marketing/advertising/media ecosystem – with CMOs, agencies, etc. – and educate brand partners and agencies on Project Healthy Minds partnership offerings.

● Ideate and collaborate with internal stakeholders to create new premium, revenue-generating artist offerings for brands.

● Execute a go-to-market strategy to drive net new revenue for Project Healthy Minds through consultative selling.

● Understand and utilize specific data and audience insights that define Project Healthy Minds’ audience.

● Exceed personal and team revenue targets on a quarterly and annual basis.

● Prospect & outreach to stakeholders.

● Forecast, track, and report on revenue performance.

CULTURE AND VALUES

● Project Healthy Minds is a collaborative culture where employees go into the office 5 days a week

● Competitive compensation

● Competitive medical, dental, and vision benefits

● Paid holidays and generous PTO

● Life insurance

● Short-term and long-term disability

● Spring Health mental healthcare

● Commuter benefits

● Perks at Work

● Experience joining a dynamic start-up environment that is re-writing the playbook for social change in the mental health tech space

● Benefits of joining a close-knit, highly-motivated team with mentorship opportunities from founding leaders, Advisors, and Board members

● Learning & Development opportunities

● Opportunity to attend inspiring experiences and events with thought leaders, business executives, and iconic speakers across a range of industries

QUALIFICATIONS & EXPERIENCE

● At least 8+ years of experience in advertising sales and/or strategic partnerships – preferably at a media company, production company, record label, agency or within sports.

● Demonstrated success in generating annual revenue of 7- or 8-figures.

● Understanding of social impact trends and practices in the corporate world is a plus.

● Demonstrated experience in entrepreneurial settings, where adaptability, resilience, and creative problem-solving are essential.

● Experience attracting and encouraging repeat business.

● Extensive network of contacts within the corporate and marketing landscape.

● Experience selling a company and/or product that breaks into a new category/builds something from the ground up vs. improving on something preexisting.

● Strategic thinker with the ability to develop creative sponsorship packages and activations.

● Consistently excelled in delivering against quotas and driving net new and incremental revenue. ● Strong analytical skills with the ability to interpret data and insights to inform partnership decisions and optimize performance.

● Bachelor’s degree required

PERSONAL CHARACTERISTICS

● A world-class relationship builder – you are meticulous about building and maintaining world-class relationships. You have a proven track record of building deep relationships and enduring partnerships that create strategic value for both parties, and you pour your heart and soul into making these relationships long-lasting.

● A strong and energetic communicator – you have exceptional oral and written communication skills, presenting complex concepts in an articulate, easily digestible, and persuasive manner. You can speak eloquently and passionately about our mission, partnership opportunities, and the organization at large. You have an innate ability to connect with and inspire a wide range of audiences, you are a great presenter to clients, and you can connect with a diverse set of partners. ● Relentless – you are exceptional at relentlessly navigating & networking to build relationships with decision-makers and constantly seek to surpass revenue goals and internal expectations.

● A born leader – you help set the pace for what leadership in Project Healthy Minds looks like – you’re an outrageously high performer, have an impeccable work ethic, can move seamlessly from closing a deal to thinking about the long-term strategy, you can help hire a team and scale a function, and you embrace going from 0-to-1 and working seamlessly through ambiguity.

● Flexible – you thrive in a fast-paced environment and identify as a multitasker who can perform under pressure. You respond skillfully to rapidly changing priorities, can effectively prioritize, and are excited by the prospect of every day being different with new problems to solve. You also embrace traveling to build and deepen relationships with prospective and existing partners.

● Willing to play through the whistle – you are a strong negotiator and have an uncanny ability to build consensus and find creative solutions to any problem. You think outside the box to identify and pursue new opportunities.