Vice President - Marketing

The Role

• This position will report to the: Chief Marketing Officer
• Travel Requirement: 50%
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full Time Regular
• Pay Range: $220k - $275
  
  

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com .

Responsibilities

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE

The Vice President of Bolthouse Marketing will own brand strategy and brand equity, innovation, and communications for the $500M beverage and dressing brand. Someone successful in this role will be able to flex between general manager conversations – understanding how to drive the business at all levels of a P&L – and brand equity conversations. This role will lead our turnaround strategy to reinvent smoothies. A prime candidate will have past responsibility owning both base and equity of mid-to-large size brand(s), past success in brand reinvention, be comfortable making quick decisions in ambiguity, and will be able to rally the organization behind a vision.

The Vice President will bring experience leading and developing high-performing Marketing teams. They will also have a proven track record of strong cross functional collaboration and leading effective integrated agency teams. This position will be remote with up to 50% travel between our Chicago hub, our R&D facility in Bakersfield, key customer visits, and other as needed for job.

What We’re Looking For

The job requirements include, but are not limited to the following:

• Brand Results: Owns Bolthouse beverage and salad dressing performance – financial, consumption, and equity. Responsible with team for analyzing results, building action plans, and executing in market to achieve top and bottom-line goals.
• Brand Strategy: Ultimate owner of how the Bolthouse brand shows up to consumer – product and package. Architect a long-term business strategy for Bolthouse across beverage and sala dressing that incorporates an up-to-date understanding of the market landscape, competitive industry insights, and consumer trends. Define and formalize brand foundations for Bolthouse Farms, including brand vision, brand purpose, and brand voice.
• Innovation and Renovation: Build and bring to life multi-year innovation/renovation pipeline for Bolthouse brand in partnership with Disruptive Innovation and R&D team. Evolve the current Bolthouse product line to best meet consumer and retailers’ needs.
• Communications: Leads Bolthouse marketing team responsible for creating and effectively deploying creative that drives business results. Owns multi-million dollar A&C budget across shopper, media, research, packaging, etc. Managing all aspects of marketing planning, budgeting, and reporting.
• General Management: Drive business decisions with data-backed recommendations. Responsible for directing significant portions of the Bolthouse P&L and influencing top- and bottom-line levers to materially drive revenue and EBITDA growth.
• Creativity: Drive the culture of creativity by being connected to culture, consumers, and trends. Comfortable with calculated risk that enable speed-to-market.
  
  

Minimum Qualifications

• Bachelor’s degree required; MBA/Masters preferred
• Minimum of 10 years of brand management experience
• Experience leading through the full innovation cycle from ideation to commercialization
• Experience leading multi-million dollar communication plans from agency briefing to production and from shopper to social.
• Experience leading media, creative, and shopper agencies or in-house teams and managing the associated budget.
• 5+ years of direct P&L ownership experience with history driving both top and bottom line growth
• Deep understanding of finding insights and driving action based on syndicated (sales and panel) and custom (qual and quant) consumer data
• Experience leading 3+ person teams with track record of team development and retention.
  
  

Additional Required Qualifications

YOU MIGHT BE A GOOD FIT IF…

• You are a Passionate Owner who acts with high accountability
• You are Consumer Obsessed.
• You bring a Find a Way attitude with a growth mindset.
• You believe in Winning Together, valuing collaboration and inclusivity.
• You are a visionary thought leader who sets long-term strategy for brand inspiring your team and the organization
• You’re a creative problem solver who is comfortable working in a fast-paced environment
• You’re highly comfortable being agile and fostering an environment that embraces change
• You are exceptional at balancing short-term priorities with long-term strategies
• You are analytical and thrive in environments where decisions are based on data.
• You partner effectively with Operations, Sales, R&D, and Finance to drive business outcomes.
• You are a self-starter, comfortable working with limited resources while still achieving strong results
• You enjoy rolling up your sleeves and digging into data with team to understand the why
  
  

Preferred Qualifications

Experience at mid-size or start-up company (

Prior success turning around a mature brand

Experience leading a brand or portfolio that competes in more than one category

Experience partnering with Sales to present in high-stakes customer meetings

Physical Demands & Environmental Hazards

• Up to 50% travel to Chicago hub and Bakersfield plant for internal meetings, as well as various other US cities for customer meetings and/or consumer work.
  
  

Hours & Workdays

• 1 st shift (8am – 5pm), Monday through Friday, when business requires overtime and weekends will be mandatory
  
  

WHAT WE OFFER plus more !

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts
  

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com .

Recruitment Agencies

Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.