Vice President Marketing

JOB PURPOSE:

Reporting directly to the CEO, the VP of Marketing develops and executes comprehensive marketing campaigns and new product development that build and sustain strong sales revenue and launches new, market-driven products.

DUTIES & RESPONSIBILITIES:

• Manage a team of internal Marketing and Engineering staff and related external providers
• Implement marketing plans, positioning, and go-to-market strategies
• Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Build personas and devise campaigns that engage, inform, and motivate consumers on Clarus’ product line
• Lead, develop and grow an effective in-house marketing team
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
• Develop strong brand identity, position, and messaging
• Provide product pricing strategies and recommendations
• Develop products from concept to factory production while meeting budget and timeline requirements
• Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs
• Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.
• Design production workflows to validate the concept with prototypes in the manufacturing process
• Optimize material and manufacturing requirements to deliver Clarus' high-quality standard at the lowest cost
• Evaluate product safety, appearance, and function to ensure the design meets all performance requirements
• Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership
• Provide market/industry reports and insights
• Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization)

QUALIFICATIONS:

• Previous experience as Vice President of Marketing, Marketing Director, or other senior position
• Proven success in the commercialization of consumer products in a manufacturing environment
• Demonstrated results leading the design and development of successful consumer products
• Experience drafting product designs In SolidWorks, MicroStation, AutoCAD, and/or Revit
• Strong creative skills to design products while also being able to outline production requirements and workflows
• Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment
• Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization
• Experience managing significant marketing budgets
• Excellent organizational and multi-tasking skills, with attention to detail
• Excellent oral and written communication skills
• Excellent communication skills, with the ability to effectively present to all levels of the company
• Bachelor's degree required; MBA preferred