Vice-President, Travel & Tourism Strategy

Company Description

Resonance (resonanceco.com) creates transformative strategies, brands, and campaigns that help destinations, cities, and communities realize their full potential. We work at the intersection of culture, community, and commerce helping visionary clients, from tourism boards to real estate developers to global hospitality brands, create meaningful, future-focused strategies, brands and experiences. We’re looking for a Vice-President, Travel & Tourism Strategy to join our growing team and help shape the future of iconic travel brands, destinations, hotels and resorts around the world.

Role Description

This is a full-time hybrid role based in New York, NY with some work-from-home flexibility. As the VP Travel & Tourism Strategy, you will develop and manage key client relationships and deliver exceptional placemaking, branding and marketing outcomes. You will work at the intersection of visioning, storytelling, and strategic foresight — collaborating across departments and disciplines to shape how people connect with and experience the world’s most compelling places. Specific duties and responsibilities include: 

Strategic Leadership

• Develop strong client relationships, from day-to-day clients to senior leadership, as a key strategic and business partner.
• Guide destination development and placemaking initiatives for cities, destinations, mixed-use developments, hotels and resorts.
• Lead the development of holistic branding and marketing strategies for a diverse client base: cities, destinations, real estate developers, tourism boards, and communities.
• Contribute to the thought leadership of Resonance through writing, speaking engagements, and participation in industry forums. 

Client & Business Development

• Identify and pursue new business opportunities, contributing to the growth of the company. 
• Develop proposals, pitch to potential clients, and maintain a network of industry contacts.
• Build and nurture long-term client relationships.
• Develop and manage annual revenue forecasts and resource plans in partnership with Finance & Administration.

Team Management

• Oversee a team of consultants; nurture talent, foster growth, and build an agile, creative culture.
• Ensure delivery excellence and professional growth.

Qualifications

• 10+ years of experience in travel leadership, destination marketing or consultancy roles — ideally with a focus on destinations, real estate, hospitality, or tourism.
• Strong network in the travel and tourism sector (destinations, facilities, hospitality, travel tech, airlines, etc.)
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Experience in client management and business development, with a strong network of industry contacts.
• Experience with financial planning, budgeting, and P&L responsibility.

Compensation & Benefits

The expected base salary range for this role is $175,000 to $210,000 annually, depending on qualifications and experience. Bonus potential and business development incentives are also available. Resonance offers a competitive and comprehensive benefits package, including:

• Medical and dental insurance (with employer contribution)
• 401(k) retirement plan with employer matching
• Generous vacation and paid holiday time
• Flexible work arrangements and remote collaboration culture

Equal Opportunity

At Resonance, we believe in creating vibrant and prosperous places, and that starts with fostering a workplace and culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and clients, and we do so in a safe space fueled by curiosity and acceptance. As a multicultural, multilingual, and multi-disciplinary team, we know diverse perspectives drive innovation and amazing work. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and bolder thinking, and reflect the destinations, cities, districts and developments where we operate. All applicants, employees, and clients can expect equality of opportunity and fair treatment in alignment with our values.

Collaboration – We build meaningful partnerships that create lasting impact.

Intelligence – We embrace diverse perspectives to uncover unexpected insights.

Creativity – We blend art and analysis to craft compelling stories and strategies.

Diversity – We celebrate our global team, fostering an inclusive and equitable culture.

Ambition – We think big, push boundaries, and shape the future of places.