Yahoo reposted this
On #WhartonMarketingMatters, Yahoo's global head of B2B marketing, sponsorships, and events Shannon Shae Montoya highlighted how storytelling works by embedding itself into memory—and why that matters for brands. Yahoo has been creating live experiences that tap into nostalgia to shape long-term consumer attitudes, including setting up a “Yahoo Motel” and staging a Wu-Tang Clan performance. Listen or watch the Marketing Matters episode here: https://whr.tn/46xNksV. #MarketingStrategy #BrandStorytelling #ExperientialMarketing #Yahoo