Tinder

❤️🔥 Tinder’s Year in Swipe™ ❤️🔥 is officially back! This is our annual cultural moment that brings together key insights, pop-culture references and data-backed trends that defined how young singles dated this year, along with a look at what’s shaping dating in 2026. So what did 2025 look like? Singles made their priorities clear: 64% say emotional honesty is what dating needs most, 60% want clearer communication, and 76% say they’d use AI to make dating easier and more authentic. In short: effort, clarity and confidence mattered more than ever. And looking ahead to 2026? “Hopeful” is the #1 word singles are using to describe their dating life in 2026. Hope is hot and the bare minimum is not and that energy is shaping the biggest dating trends for 2026. Here are the dating trends that will define 2026 👀: 💬 Clear-Coding - when intentions finally come with subtitles. 🔥 Hot-Take Dating - attraction does come with opinions. 💞 Friendfluence - your besties became your gut feeling. 💖 Emotional Vibe Coding - emotional availability is officially hot. Explore Tinder’s global Year in Swipe™ 2025 report to see what’s driving dating culture into 2026. #Tinder #YearInSwipe #DatingTrends #HopeIsHot https://lnkd.in/dXeDPeNM

🚀 We’re Hiring: Sr. Product Manager, Recommendations at Tinder My team is looking for a Senior PM to help shape how Tinder’s Recommendation system powers personalization across the entire product. You’ll connect Recs data and insights to more surfaces, streamline cross-team collaboration, and work closely with DS/ML/Engineering to bring more personalized experiences to millions. 📍 Hybrid role, based in Palo Alto, CA. If you’re interested, or know someone great, check out the role on Tinder’s careers page (I likely won’t be able to respond to DMs). Link to apply below❤️🔥 https://lnkd.in/gpjF48ea

At Match Group & Tinder, we are committed to helping our users protect themselves and each other. Check out Match Group's Director of Member Protection, Lucia Stacey Harris's tips 👇

Come join my team at Tinder! We’re hiring a Director of Communications in LA (hybrid, 3x in office, non-negotiable). You’ll help shape the voice of a brand that sits at the center of culture, lead bold storytelling with our execs & trust and safety narrative, and work with some of the smartest, most creative humans I know. If you want to drive narratives that spark conversations worldwide, this is it. Apply here 👉 https://lnkd.in/gQhZNt8V

LA TECH WEEK by a16z is here and Tinder is excited to be part of the lineup! From conversations with industry leaders like Andrew Chen at our West Hollywood HQ to our Tinder x Wonder Ventures Beach Club Mixer on Oct 16, it’s a great chance to connect with the best in tech. Check out the full schedule and join us: ⬇️ #LATechWeek

Sparks, butterflies, and maybe a pajama set (or two). Tinder is teaming up with cult-favorite LoveShackFancy to bring crushes to life IRL. Introducing the Secret Crush Café; a three-day pop-up at Dante Aperitivo in NYC’s West Village, September 18–20. Think vanilla-infused treats, dreamy photo-moments for your Tinder profile, and a whole lot of sparks.   Plus: a limited-edition capsule collection featuring LoveShackFancy’s romantic aesthetic and Tinder’s iconic Flame, available exclusively on LoveShackFancy.com starting September 19. A crush is where it all begins: the thrill, the butterflies, the possibility. Together with LoveShackFancy, we’re celebrating that feeling and turning it into real-life moments. Tickets for the Café go live today, September 9, on Eventbrite.  https://lnkd.in/g85-abkK #ItStartsWithASwipe #LoveShackFancy #Tinder

Put 8 bestie pairs in a villa, including some of Europe’s hottest influencers, add Tinder’s coolest feature right now, Double Date, and set it all against the ultimate summer backdrop: 🔥 Ibiza 🔥 Welcome to Double Date Island 🌴✨ It’s not just a villa, it’s a vibe. Creators from across Europe spent the week going on double dates, mixing sun, friendships, and unexpected sparks - all powered by Tinder’s Double Date feature. And the results? Already speaking for themselves: So far, across Europe we’ve launched over 200 pieces of content, generating 150+ million video views across TikTok and Instagram on both Tinder’s and the creators’ channels. But this story is only just beginning… 👉 Episode 1 of Double Date Island has launched on YouTube. Watch it with your bestie, and then head to Tinder to try Double Date for yourself. https://lnkd.in/dPH5hZtd

Love 💕, goals ⚽️, and the journey in between ✨ Kerstin Casparij plays for Manchester City and the Netherlands national team. Ruth Brown wasn’t a football fan - until she liked Kerstin on Tinder two years ago. Today, they’re building a life together. And a love for the game. As a summer of women’s football kicks off across Europe, Kerstin and Ruth front the latest chapter of Tinder’s Wherever It Takes You campaign - a celebration of real, meaningful connections and the unexpected paths they can lead to. It’s the first UK story in the series. Set in Manchester, the film follows their relationship from early moments to shared milestones,  grounded in support, ambition, and joyfully queer love. “At Tinder, we believe that every connection - even unexpected ones - have the potential to spark a meaningful journey,” said Paolo Lorenzoni, VP of EMEA Marketing. No tropes. No filters. Just a true story about two people who met on Tinder, and backed each other every step of the way. In Kerstin and Ruth’s words, “This campaign has been pretty surreal for us. How many people get to dress up and relive their first date together, the whole experience was very nostalgic. People are often asking us how we met, so we’re excited to give them such a high production answer.” 🎥: https://lnkd.in/eF-_P9nb

When 94% of women and 91% of men say meeting people is harder than ever, it's time to go back to school. The School of Swipe™, that is! We just wrapped the first IRL dating school designed to help singles take stock of their relationships before summer. Over two days in Paris, our Tinder France team created a judgment-free and hyper-engaging space for daters to ask the right questions and discover what they truly want in relationships. The School of Swipe™ curriculum included: 📚 Supermarket Station: Building "IRL bios" with symbolic objects that represent authentic personality, not curated images  📚 Swipe Gym: Partner fitness challenges that bypass ego and tap into real romantic instincts 📚 Therapy Class: Safe spaces for exploring desires and needs, led by relationship expert Mélanie Thérapie. Meaningful connections require both a digital presence and real-world skills. The School of Swipe™ combined data-driven insights with human-centered experiences to help singles navigate the everyday challenges of dating, with a little more levity. 🔥 Read the full French press release here: https://lnkd.in/gXWpMTZh

☝️ Gen Z dates differently. For this generation, dating isn’t a solo sport—it’s a shared, social experience Enter: Double Date, Tinder’s brand-new feature that lets users (and their friends) pair up and match with other pairs. Double Date is a low-pressure, group-first way to explore the world of dating. And that’s exactly what data says the new generation of daters wants. 90% of the first Double Date profiles came from international users under 29, a clear sign of strong adoption among Gen Z and younger Millennials. 📈 But does this pair-first approach work? TL;DR Yes. Especially for women. Women who use Double Date are 3x more likely to Like a pair than individual profiles, and match rates have been significantly higher for those using the feature. Higher interaction. Lower pressure. Double Date makes dating feel more fun, social, and supportive—especially for women and younger users. It’s all part of our evolving product roadmap, built on the success of features like Tinder Matchmaker™ and Share My Date, which bring friends and family into the dating journey from the start. 🔍 Find out more about Double Date in the full press release here: https://lnkd.in/e-hjc8Fp