Team One

Creating change takes more than a big idea––it takes persistence, intentional pivots, and the courage to challenge an entire category. That’s exactly what Ben Goodwin set out to do with OLIPOP PBC, a “new kind of soda” designed to disrupt the market and deliver on consumers’ craving for healthier options. In his latest piece for Inc. Magazine, Mark Miller unpacks how Goodwin turned that mission into one of today’s fastest-growing beverage brands. Some standout lessons: ✨ Trust your instincts: it's sometimes the most important kind of emotional intelligence. ✨ Lead with the frame that makes people listen: introduced Olipop first as a “new kind of soda.” ✨ Stay nimble: Olipop shifted channels, tweaked messaging, and expanded flavors on the fly. ✨ Purpose isn’t a tagline: it’s what keeps the mission alive. Check out the full article here 👉 https://lnkd.in/djxQEDha Mark Miller is also the founder of The Legacy Lab, Team One’s think-tank dedicated to helping visionary leaders build brands that thrive in a short-term world by thinking long-term. Want to learn how The Legacy Lab partners with leaders shaping lasting legacies? Reach out—we’d love to connect. 📩

What does it take to keep legacy luxury brands culturally relevant in an ever-evolving landscape? 🍾✨ At this year’s Fast Company Innovation Festival, Moët Hennessy led a dynamic conversation on defining modern luxury—featuring leaders Tatyana Ilyin, Carlos Zepeda, and Lindsey Ebeling. Our very own Chief Strategy Officer, Mark Miller was invited to moderate the discussion, that explored how icon brands stay rooted in heritage while sparking authentic connections. A big thank you to Yunice Emir and Fast Company for creating space to explore the future of luxury. 🥂

🚨 Calling the next wave of changemakers who are already turning ambition into action. The 2025 Legacy Lab Foundation Scholarship is now open. Now in its seventh year, Team One’s The Legacy Lab Foundation Scholarship will award $15,000 to a student who combines innovative business solutions with a commitment to driving lasting, positive change. Building on an established tradition, the scholarship will spotlight a BIPOC student who is already taking real steps to challenge the status quo and make an influential impact. 🗓️ Deadline: Oct. 20 at 9AM PT 🎥 Video submission required 📍U.S. undergrad, grad, or PhD students eligible 👉 Apply now: https://lnkd.in/gZPFpyxs

Big news from our wonderful partners at Cathay Pacific ✈️ They’ve just been named a winner in the 2025 Airline Ratings Sustainability Awards in the “Full Service Carriers” category. 🌍 From reducing single-use plastics to investing in sustainable fuels and modernizing their fleet, Cathay is making real progress towards its 2050 net-zero carbon emissions goal and setting an aspirational standard for the future of air travel 👏 https://lnkd.in/gCGMxn_Y

In 2011, Rati Sahi Levesque and Julie Wainwright launched The RealReal with a simple but radical idea: your closet isn’t just a collection of clothes, it’s a “portfolio of investment goods and gems, with hidden value waiting to be unlocked.” For his latest column for Inc. Magazine Mark Miller sat down with Rati to explore how that vision has evolved and how The RealReal has become synonymous with giving luxury a second life. What started as an online startup has grown into a cultural force, now spanning 16 brick-and-mortar stores and claiming a place in the fashion conversation. So much so that “RealReal” has even become a verb for a new generation of shoppers—considered right alongside new luxury purchases, signaling nothing less than a cultural evolution. So it’s no surprise The RealReal was also named to this year’s #LegacyMakers100 list, recognized among the companies balancing today’s performance with tomorrow’s impact. 👉 Read the full story: https://lnkd.in/gimemGWu Mark Miller is the founder of The Legacy Lab, where he and his team help visionary leaders build brands that thrive in a short-term world by thinking long-term. Interested to learn more in how The Legacy Lab supports leaders shaping lasting legacies? Drop us a note!  📩

Michael Webb, we can't believe this day has come. As you close your remarkable 15 year career at Team One, we thank you for your leadership and friendship. Above all, we wish you happiness and joy in your retirement. You have been a steady leader, trusted advisor, and integral part of our success—always leading with integrity and a people-first approach. We’re grateful for your dedication, and you leave a lasting legacy behind. Your contributions to our agency cannot be overstated. You've been a steady beacon of integrity, a people-centered leader, and the most-trusted advisor in any room. You have helped keep our agency healthy and thriving year after year. We are so fortunate to have worked with you, and the agency is better for it.    Join us in celebrating Michael’s remarkable career and wishing him all the best in his next adventure—more time with family, golf, and riding. 🚴♂️⛳   Cheers to you, Michael! 🎊 #Retirement #ThanksMichael #TeamOne

What does it really take for a brand to stand the test of time? In today’s world, quarterly profits drive decisions, markets shift in minutes, and consumer tastes change as quickly as TikTok trends––longevity is rare. As part of the annual #LegacyMakers100 study, with 10,000 consumers, Mark Miller and his team conduct research on brands built to endure, and Filson has earned a spot in the top ten for two years running. Their staying power offers lessons for every brand navigating today’s short-term world. In his latest piece for Inc. Magazine, Mark chats with Filson President, Tim Bantle, to explore how the 127-year-old apparel company continues to master the art of being both timeless and relevant. As Tim puts it: “What I’ve learned is that to achieve lasting success requires staying true to who you are. That when you do things on brand, you will tend to be successful. And when you do things off brand, you will tend to have the exact opposite experience. Growth isn’t an excuse to abandon who you are, what you believe, or the people you were founded to serve.” 👉 Read the full article in Inc. Magazine: https://lnkd.in/gggHFqXH Mark is the founder of The Legacy Lab, where he and his team study and advise leaders who are shaping brands with real staying power. Their mission is to help organizations thrive in the short-term by committing to long-term impact. DM us to learn more about how The Legacy Lab works with leaders to build legacies designed to last.

This Effie means a lot; not just for the recognition, but for the incredible team that made it happen. I'm beyond proud to have worked alongside such smart, passionate, and creative people who pushed every step of the way to make this work what it is. Thank you, Team One for yet another opportunity to do something remarkable together. Here's to more bold ideas, powerful storytelling, and wins…the kind where everybody truly does win. #EffieAwards #TeamOne #EverybodyWins #ProudMoment #CreativeExcellence