One year after Hurricanes Helene and Milton, children are still facing the long road to recovery. Natural disasters take away so much, but together we can bring moments of comfort and joy back into their lives. The Toy Foundation prepares all year long so we can respond the moment disaster strikes. Help us keep the Toy Chest stocked with toys that restore hope when it’s needed most. Donate now: https://lnkd.in/eNUbEX4x #ToyFoundation #toys #toynews #toyindustry #givingback #helpingkids #PlayFund
The Toy Foundation
Non-profit Organizations
New York, NY 8,018 followers
Delivering Joy to Children in Need
About us
The Toy Foundation (TTF) believes in a world where every child has the opportunity to experience the powerful benefits of play. We are The Toy Association's philanthropic arm uniting the toy industry's collective philanthropy to benefit all children in need. Our two industry-wide initiatives - Toy Chest and Play Fund - deliver the comfort, joy, and extraordinary physical, emotional and educational benefits of play to children when and where they need it most.
- Website
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toyfoundation.org
External link for The Toy Foundation
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1961
Locations
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Primary
1375 Broadway
Suite 1001
New York, NY 10018, US
Employees at The Toy Foundation
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Sunny Lauridsen
Head of Brand Strategy & Licensing
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Kevin Colman
Director of Development, The Toy Foundation
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Ashley Mady
Shaping Culture for Gen Alpha | President of Zigazoo | Toy Association Board Member | Toy Foundation Trustee | Past President of Women in Toys…
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Erin Wright
Lead Marketing & Communications at The Toy Foundation
Updates
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Hop, jump, squish—play is making a difference in Baton Rouge! Our Lady of the Lake Children’s Hospital has used their Play Fund grant from The Toy Foundation to install BEAM projectors in their waiting areas. These interactive systems are turning once-sterile spaces into vibrant, welcoming environments where children can play, move, and laugh. Families are already seeing the impact as the waiting experience becomes more engaging and comforting, easing the stress of medical visits and creating moments of joy when they’re needed most. #ToyFoundation #toys #toynews #toyindustry #givingback #helpingkids #pediatrics #PlayFund
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🎅 Toys are on every child's holiday list.🎅 Your company is invited to help us create a magical holiday season by putting toys into the hands of children in need. Reach out to our team at TTFInfo@toyfoundation.org or fill out a donation form now: https://lnkd.in/eNUbEX4x #ToyIndustry #ToyNews #Toys #givingback
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It has been an incredible few weeks in Los Angeles - from previewing new toys and trends to holding private meetings to supporting children in need in the LA area! To help welcome toy companies, manufacturers, buyers, and more, The Toy Foundation hosted its Golf & Give FUNdraiser where the industry joined together to raise $425,000 for disaster relief efforts in Los Angeles and beyond. 📽️ Check out the video recap below! 📸 View the event photos: https://lnkd.in/djrNpPfS A BIG thanks to our incredible event sponsors: 🌟 Presenting Sponsors: Amazon and Mattel, Inc. ⭐ Vision Sponsors: Hasbro, Melissa & Doug, Spin Master, and TA Realty ⭐ Mission Sponsors: Beacon Media Group, Jazwares, LLC, Just Play, Moonbug Entertainment, and Pudgy Penguins ⭐ Impact Sponsors: Future Today Strategy Group and NBCUniversal ⭐ A La Carte Sponsors: FOREVER CLEVER LIMITED and Kidoodle.TV® Special shoutout to our event production partner BCL Entertainment! #ToyFoundation The Toy Association #LAFallPreviews #ToyIndustry #ToyNews #Toys #GivingBack #Philanthropy
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We’re proud to support Children's of Mississippi in bringing the power of play to their pediatric patients. With our funding, the hospital created patient care packages filled with toys designed to encourage cognitive and developmental growth for children of all ages. Already, these care packages have helped ease stress, spark joy, and create comforting moments for both inpatient and outpatient families, especially for children with limited resources. Together, we’re helping make hospital stays a little brighter. Support our work: https://lnkd.in/eP9Q2uws ✨ #ToyFoundation #playfund #toys #toynews #toyindustry #givingback
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Curious how to maximize outcomes on family-friendly streaming platforms? A special webinar presented by Future Today Inc shares: ☑️ The current streaming TV landscape ☑️ A guide to brand activation in the streaming era ☑️ Holiday media opportunity that not only drives results but also supports The Toy Foundation! Watch the webinar: https://lnkd.in/eQ-Yumuc View the presentation: https://lnkd.in/eN4qBVsS Learn more: https://lnkd.in/enrScyvu For any inquiries, contact Nunzio Appio at nunzio@futuretodayinc.com The Toy Association #ToyFoundation #toyindustry #webinar #holiday #media
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Special thanks to Ravensburger for your generous Toy Chest donation! Your contribution of games and arts & crafts is helping deliver the power of play to more than 75,000 children. These gifts spark creativity, connection, and joy. Providing children with opportunities to imagine, explore, and thrive through play. We are deeply grateful for your support and commitment to making a meaningful difference in the lives of children. Together, we can reach even more kids in need. Donate today to help us expand the impact of play! https://lnkd.in/eNUbEX4x #ToyFoundation #toychest #toys #toynews #toyindustry #givingback The Toy Association
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📺 Streaming TV is a powerful tool for toy companies to connect with families. Learn the ins and outs of the streaming landscape during a free 1-hour webinar. 📣 Join us Tuesday, September 23 at 2 p.m. (ET) for “How Toy Companies Can Leverage Family-Friendly Streaming Platforms for Better Outcomes.” Register here: https://lnkd.in/ebN7cJvz #ToyIndustry #ToyFoundation #toynews #toyfairlife #toys The Toy Association Future Today Inc
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The Toy Foundation's Toy Chest delivers play to schools in low-income communities nationwide. Last week, Los Angeles-based teachers excitedly picked up Squishmallows for their students! Thank you, Jazwares, LLC, for your recent donation to the Toy Chest! We are grateful for your continued support! #ToyFoundation #ToyChest #ToyDonation #Toys #ToyIndustry #GivingBack Sara Rosales Montalvo Deb Silver Jeremy Padawer
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We’re celebrating the amazing community that came together with us! Together, we raised more than $425,000 to help The Toy Foundation deliver the restorative power of play to children impacted by natural disasters, including those affected by the devastating Los Angeles wildfires earlier this year. This incredible impact would not have been possible without your support. A heartfelt thank you to our generous sponsors who made this event possible: Presenting Sponsors: Amazon, Mattel, Inc. Vision Sponsors: Hasbro, Spin Master, Melissa & Doug, TA Realty Mission Sponsors: Beacon Media Group, Jazwares, LLC, Just Play, Moonbug Entertainment, Pudgy Penguins Impact Sponsors: Future Today Inc, NBCUniversal À La Carte Sponsors: Kidoodle.TV®, FOREVER CLEVER LIMITED Together, we are bringing hope, comfort, and play to children when they need it most. #ToyFoundation #ToyDonation #HolidayGiving #GivingBack #Philanthropy #Toys #ToyNews #ToyIndustry