TotalCare reposted this
What’s a Second Mile Organization? If the first mile is smiling, being polite, and meeting expectations, the second mile is going beyond—surprising people with extraordinary care that touches them as human beings. Anyone can deliver “good service.” But Second Mile Organizations are remembered because they meet unspoken needs and exceed expectations. Like the shop employee who carried a small box for my stepdad—not because she had to, but because she wanted to serve. Zero Mile = customers feel like a burden. First Mile = customers are satisfied. Second Mile = customers feel valued, honored, and tell everyone about you. Where does your organization fall?