WebFX

Navigating data privacy regulations can feel like going through a really elaborate maze. You have regulations in the EU and UK, across countries like Canada and Brazil, and then the many variations across the U.S. Which ones apply to you? How do you make sure you're following the rules? In our video, we cover some of the privacy basics every website manager needs to know. Check it out on our website! (link in the comments) 🎥

Fun fact: If you ask ChatGPT where you can buy a custom coat for your cat, you may be able to purchase one without ever leaving the platform. You can thank ChatGPT Instant Checkout for that. At launch, U.S. users can get their cat's fall weather gear (or other merchandise) from Etsy sellers, with more than a million Shopify merchants coming soon. Currently, Instant Checkout supports single-item purchases, with multi-item carts and expanded merchant availability planned for the future. What does this mean for businesses and consumers? Trevin explains on our blog (link in the comments). 👇

Content discovery just got even easier. And your brand can be a part of it. 🤯 👉 What changed: OpenAI launched ChatGPT Pulse for Pro subscribers on mobile. It's a preview as of now. 👉 The breakdown: ChatGPT Pulse uses your chats, feedback, and any connected apps to deliver updates that are custom-made for you. Almost like an ultra-personalized email newsletter. How is this relevant to your business? Two words. Visibility. Opportunities. ChatGPT Pulse can get your brand in front of its users without them having to start a new conversation. Right now is a perfect time to jump in for that early-mover advantage. So, how do you appear in ChatGPT Pulse? You'll find some answers on our website! (link in the comments)

Calling aspiring social media professionals! If you're a college student who wants to learn what a social media marketer does every day, consider registering for WebFX-U! Brooke, our social media presenter, is ready to answer your questions! For now, though, get to know a little bit about one of our star social media experts. ⭐👇 Want to learn about other areas of digital marketing? WebFX-U has a session for you! Our in-person event has a variety of breakout sessions that feature experts from across our team. 🔵 Digital marketing 🔵 Earned media 🔵 Development 🔵 Design 🔵 Social media 🔵 Project management 🔵 Inbound sales 🔵 DataTech Solutions We hope you can join us for our fall WebFX-U! 📅 Tuesday, Oct. 14, 2025 🕰️ 1 - 3:30 p.m. 📍 WebFX HQ - Harrisburg, PA https://buff.ly/hXJZGF8

Are you a college student who wants to learn more about web development? At WebFX-U, you'll have the opportunity to meet one of our web developers and hear what it's like to work in the industry. Who is this developer you'll meet? Get to know Andrew in this post! 👇 If you're interested in other areas of digital marketing — like account management and strategy, social media, project management, sales, martech, design, or earned media — don't worry! WebFX-U includes sessions focused on your area of interest! Register now to save your spot at our in-person event for college students. Meet our team, learn more about WebFX and digital marketing, and connect with other aspiring marketers at our Harrisburg HQ! 📅 Tuesday, Oct. 14, 2025 🕰️ 1 - 3:30 p.m. 📍 WebFX HQ - Harrisburg, PA https://buff.ly/HQdPRxe

There are many, many, many AI tools out there, and it might feel like you NEED all of them to succeed. But before you throw your entire budget at a new stack of AI tools, consider what the impact of those tools would be on your company. 🔑 One key consideration: The learning curve. Does your team have the technical skills to actually use the tool, or will it collect ""dust"" on their desktops? A shiny new tool may be fun to play around with, but that initial excitement will wear off quickly if your investment makes no tangible difference. For example, an AI tool that assists with coding might be great for a developer who understands how to build a website. But a content creator with no coding experience may not know enough of the basics to actually make sense of the tool's output. Even if your team understands a tool's capabilities, it will take time for them to get comfortable with it. You may need one person to master the tool before training everyone else. Or you may want to give everyone on your team time to play around. It depends on how much free time everyone has in their schedules. So, before you go all in on a brand new AI tool, think about its impact on your company. Follow our flow chart for help with your decision.

Measuring the ROI of AI visibility can be tricky, but that doesn't mean you should avoid optimizing your website for AI entirely. Early movers can see a lower cost of entry, start growing share of voice ahead of the competition, and lock in those valuable citations. One approach you can take to measuring AI ROI is using a proxy KPI ladder. The ladder looks something like this: 🪜 Tier 1: Presence metrics, including citation frequency and mentions in AI agents 🪜 Tier 2: Engagement metrics, like referral traffic from AI tools and queries where your brand appears most often 🪜 Tier 3: Impact metrics, including lead quality from AI referrals and share of voice in AI-generated results across your category These proxy KPIs help give you the runway to prove traction, protect budget, and keep investment flowing while revenue signals mature. You can learn more about the proxy KPI ladder, and AI visibility ROI, by reading our full blog post. Link in the comments!

We'd like to introduce you to Shannon, a web strategist at WebFX and one of our expert WebFX-U presenters. If you're a college student who wants to learn more about working at WebFX, consider signing up for WebFX-U. This in-person event takes place at the #FXCampus in Harrisburg, PA. Join us on October 14, 2025 from 1 - 3:30 p.m. for a behind-the-scenes look at what it's like to be a digital marketer. 🤔 How should one prepare for WebFX-U? We asked Shannon for her advice! "Be inquisitive! The best prep is to come ready to ask lots of questions. Seriously, there’s no such thing as a silly one. The more curious you are, the more fun and helpful the day will be." Save your spot on our website! https://buff.ly/HQdPRxe

One of my favorite posts each year! Love hearing what WebFX leaders pick as the top trends shaping digital! Here's a preview of what's to come in 2026 👀 Insights from Jordan Duras, Nolan Barger, Ryan Maake, Will Gordon, Rebekah Leach, MBA, Jessica Bonacci, Jacqueline Rabedeau, and more!! 🔗 Full post (30+ Digital Marketing Trends for 2026) in comments.