Authentic Brands Group’s cover photo
Authentic Brands Group

Authentic Brands Group

Retail Apparel and Fashion

NY, New York 138,652 followers

Authentic is the world’s largest sports and entertainment licensing company.

About us

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. For more information, visit authentic.com. ***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Website
https://corporate.authentic.com/
Industry
Retail Apparel and Fashion
Company size
201-500 employees
Headquarters
NY, New York
Type
Privately Held
Founded
2010

Locations

Employees at Authentic Brands Group

Updates

  • We are proud to announce that Juicy Couture and Ted Baker have been shortlisted for Womenswear Brand of the Year in the 2025 Drapers Awards! The awards will take place on Wednesday, November 12 in London.

    View organization page for Drapers

    103,304 followers

    Join the celebration of fashion retail excellence at Drapers Awards 2025. This prestigious evening brings together the industry’s most influential brands, innovators and rising stars. Secure your place today and be part of the night that defines the future of fashion >> bit.ly/4i5QOoZ #DrapersAwards2025

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  • Juicy Couture has named two-time WNBA All-Star Angel Reese as its new global brand ambassador and creative collaborator. Reese will serve as the face of the brand’s iconic Viva La Juicy fragrance and as co-designer of a signature apparel collection, Angel Couture. The newly launched Angel Couture campaign spotlights Juicy’s most recognizable staples, including updated velour sets, graphic baby tees and statement separates, styled alongside the Viva La Juicy fragrance. Together, the collection and campaign embody Reese’s signature bold confidence and unapologetic authenticity.

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  • Thanks LIM College for hosting Haley Steinberg and our Corporate Communications team!

    View organization page for LIM College

    21,276 followers

    Last week, Senior VP of Global PR and Communications at Authentic Brands Group (ABG) Haley Steinberg (Class of 2014) brought her team to LIM College's campus, to participate in this semester's Career and Internship Services speaker series. Haley's presentation offered detail about the ABG corporate backstory, as the world's largest sports and entertainment licensing company. As an LIM graduate, she also spoke extensively about her strong passion for professional mentorship and how that dovetails with ABG being a prolific hirer of LIM interns. Afterward, Haley also engaged with audience members one-on-one. A huge thanks to the ABG team for participating in this series!

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  • Members of the Authentic team met with partner CCC Group and CEO Darius Milek at the company’s Warsaw offices and Polkowice headquarters. During the visit, they toured CCC’s retail concepts, from pinnacle specialty stores to Half Price locations, and explored brand and category expansion opportunities across Authentic’s Action and Outdoor portfolio.

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  • ROXY has teamed up with two-time Olympic gold medalist Chloe Kim for a new capsule featuring a curated selection of outerwear and apparel that effortlessly blends high-performance function with playful, fashion-forward style for the season. Inspired by the rush of motorsports and the thrill of going full throttle, the collection merges edgy streetwear with pro-level snowboarding gear co-designed by Kim. Designed for warmth, comfort and standout style both on and off the slopes, the limited-edition range includes statement snow jackets, technical pants, cozy layers and winter-ready accessories.

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  • Champion has landed at Zara with the League of Our Own collection, a tribute to the brand’s legacy rooted in unity, family and a shared sense of brotherhood and sisterhood. Reimagining classic athletic staples with a modern, elevated twist, the collection spans categories for both adults and kids. The assortment includes letterman jackets, hoodies, sweatpants, sweaters, shoes and hats, designed to resonate across generations. Bringing Champion’s enduring spirit of community to the forefront, League of Our Own delivers pieces that are both timeless and freshly relevant.

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  • Sports Illustrated turned up the volume with the high-octane Sports Illustrated Experience, a collaboration with Live Nation, for an immersive experience of music and culture during the Ryder Cup Weekend. The event was headlined by Grammy-nominated electronic music powerhouse ILLENIUM, who performed at the legendary Rooftop at Pier 17 in Manhattan. The concert celebrated golf’s highly anticipated weekend and brought fans closer to the energy of the game like never before.

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  • We're still reflecting on the impact of this past weekend's #GlobalCitizenFestival in New York City. In support of Global Citizen's mission to defend the planet and defeat poverty, we activated through exclusive Champion hoodie drops and an immersive Champion x Muhammad Ali photo booth experience. A standout moment came when Lonnie Ali, Co-Founder, Lifetime Director and Vice Chair of the Muhammad Ali Center, joined Pashtana Durrani, Founder and Executive Director of LEARN Afghan, to highlight how Muhammad Ali's legacy continues to inspire future generations.

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  • We’re proud to honor Muhammad Ali’s legacy and partner with Champion and Global Citizen to inspire action on a global stage.

    View organization page for Global Citizen

    69,624 followers

    Co-Founder of the Muhammad Ali Center, Lonnie Ali, took the stage at #GlobalCitizenFestival to honor Muhammad Ali’s legacy and celebrate the collaboration between Champion and Global Citizen. Ali stood for courage, conviction and justice—values that pack a punch and inspire us all to take action.

  • 어센틱 뉴스룸 | 한국 에디션 | 9월호 앤젤 리스의 리복 첫 시그니처 스니커즈 출시부터, 뉴욕 패션위크를 빛낸 하우스 오브 챔피온의 파워풀한 행보, 그리고 레전드들의 다큐멘터리 공개까지. 이번 달 어센틱 뉴스룸 한국 에디션에서 어센틱 브랜드들의 강렬한 존재감을 확인해 보세요!

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Funding

Authentic Brands Group 5 total rounds

Last Round

Private equity

US$ 500.0M

See more info on crunchbase