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🚨 It’s live! The Direct Booking Mastery Certification by Revinate and Hospitality Net is officially here! 6 months. 6 powerful strategies. All designed to help hoteliers drive more direct revenue and reduce OTA reliance. What to expect each month: ✅ Step-by-step guides ✅ Webinars & expert insights ✅ Hotel success stories ✅ A certification for each strategy you master Master all 6 and become a Direct Booking Superhero 🦸♀️🦸♂️ Whether you're in marketing, reservations, or revenue — this is for you. 👇 Link to join is in the comments.

🚀 “One-size-fits-all” guest marketing doesn't work anymore. Travelers expect hyper-personalized experiences. But most hotels still send the same offers to everyone and miss out on revenue. That’s why we’ve put together the Top 10 Trends in Guest Segmentation for 2025. You’ll see: ✅ How AI and behavior-based micro-segments are reshaping hospitality ✅ Where real-time data activation is unlocking new revenue streams ✅ What leading hotels are doing to build loyalty and boost direct bookings Want to become a segmentation pro? This article is part of our Direct Booking Mastery Certification, together with Hospitality Net. Sign up and take the upcoming segmentation test to sharpen your skills and earn your certification. Whether you’re running marketing, operations, or loyalty programs, these insights show how to stay ahead of guest expectations and outperform the competition. 🔗 Full article link in comments.

Want some tips for the holiday season? We covered those on The Hotel Moment podcast this week. 1. “Heads in beds” is an outdated approach. Focus more on slotting in personalization wherever you can in the guest journey — from promoting on property amenities to conversations with guests over the phone. It’s much more appealing to future bookers. 2. Whatever you do, don’t slash prices! That devalues your brand. Instead, attract guests based on the value you provide and use your data to understand your guests’ preferences rather than treating them as just another booking. 3. One way to increase your revenue today is with attribute-based selling. Identify the room types you have booked and consider where you can further monetize the attributes of those rooms. A better location, a better view from a specific room, or interconnecting rooms? It all counts. Black Friday, Cyber Monday, and Travel Tuesday is one of the most crucial times to implement these strategies to make the most of the demand coming your way! Click the link in the comments for the full episode to ensure your holiday season is a success.

We’re rising through the ranks — quickly. The Hotel Moment podcast has held the fourth spot in the Hotel Technology on Apple Podcasts, and has now jumped to number 3! We’re proud and admittedly a little blown away. Our episodes continue to gain momentum, and we couldn’t do it without our standout guests and loyal listeners. This show started as a way to bring hoteliers together and share actionable insights that inspire change in your hotel operations. Now, five years later, the mission remains the same: helping hoteliers leverage their data to find the right guest for the right room at the right time. It’s what keeps the room lights turning on again and again. If you haven’t heard us, please give us a listen. Whether you’re a hotel owner, tech enthusiast, industry newcomer, or industry veteran — we have content valuable for you. Help us get to number 1. 🔗 Subscribe to Hotel Moment in comments.

Segment now, and you’ll guarantee revenue later. You can’t have one without the other. Hoteliers need to view segmentation as a non-negotiable rather than a yes-or-no decision. Here’s why: Making segmentation a foundational part of your marketing strategy generates 2.6x more revenue when using three segment filters instead of two. Read on for how hoteliers are putting money back into their business with segmentation.

🛎️ NoVacancy in Sydney proved one thing: Australian hoteliers are ready to supercharge their direct bookings! 💥 Revinators Nick Ellis, Nicole Wiener, and Romley Mikkelson went to NoVacancy to share how data-driven marketing powers direct bookings and stronger guest loyalty. They had a fantastic time exchanging ideas with hoteliers and shaping the future of hospitality together. Did you see Nick present? He spoke on personalizing the guest experience with technology and shared his insights on AI, how to get started, and how to make it work for you. We hope you found the information useful, and we can’t wait to see you next time! Want more insights into how you can grow your skillset and drive more direct bookings? Join our FREE Direct Booking Master Certification program! 👇

Pause and reconsider this. Before you slash prices this holiday season to appeal to your guests, think about your brand. Because the only thing slashing prices does in the long run is devalue your brand. There’s a more sustainable approach that respects your brand and resonates with your guests: Communicate the value you provide to guests during their stay, and then wow them with personalized offers. This week on The Hotel Moment podcast, we’re featuring a webinar from Hotel Moment Deep Dive that’ll help you put this strategy into action. With Black Friday, Cyber Monday, and Travel Tuesday on the horizon, Revinators Anisha Yadav, VP Customer and Product Marketing; Sara Green, CIS, Customer Success Manager; and Freya Craig, Sr. Customer & Product Marketing Manager, help you get ready for the holiday rush right now. Tune in for tips on capitalizing on holiday demand and marketing your ancillary services and hotel offers to maximize revenue. Link in the comments to listen.

We're #hiring a new Data Integration Manager in Atlanta, Georgia. Apply today or share this post with your network.

We're all looking for new ways to connect with our audience, and the team at Bike & Boot Inns Scarborough found a brilliant one. With their first email marketing campaign using Revinate, they had a two-fold objective: to build their new "Boot Crew" loyalty community and to clean their guest contact list. The results were incredible: - 43% open rate - 8.8% click-through rate - 115 room nights booked This story is a perfect example of how a targeted campaign can revitalize your guest communication and drive revenue.

We're #hiring a new Data Integration Manager in Atlanta, Georgia. Apply today or share this post with your network.