Praytell

There’s an old adage that all publicity is good publicity. It’s 2025 and we’re inclined to disagree. And not just because we’re a PR comms agency. Read about the brand backlash epidemic in our latest Substack: https://lnkd.in/g5ySkRuN

Group chats aren’t just for unhinged opinions. Keyaira N. Boone uses them as a sounding board for feedback from people who aren’t caught up in industry KPIs and ROIs. See why you should, too. Watch her full conversation with Matt Sessions: https://lnkd.in/gKj-Xpq5

Overtourism is real. Imagine travel that benefits both the destination and the people visiting it. That’s the future we’re exploring in our latest Substack: https://lnkd.in/g_uuAkKE

It’s the end of one incredible chapter and the beginning of our next. For the past 13 years, Andy Pray's vision, heart, and drive helped shape Praytell into the agency it is today. From a big idea in Brooklyn to award-winning campaigns around the world, his impact is woven into our story - and we’re so grateful. Today, we’re excited to share our next chapter: Beth Cleveland, our longtime President and partner from the very beginning, is stepping into the role of CEO. Beth embodies what makes Praytell special - creative, collaborative, kind, and relentlessly committed to doing things differently. She’s been leading alongside Andy from the early days, and now she’ll guide us forward into an era of even more growth, creativity, and impact. Andy will be cheering us on louder than anyone as he returns to his entrepreneurial roots and passion for creating from the ground up. Praytell was built to move faster than the industry, to adapt with culture, and to create modern work that matters. With Beth at the helm and our incredible team behind her, the future has never felt brighter. 𝙏𝙝𝙖𝙣𝙠 𝙔𝙤𝙪, Andy. Onwards & Upwards 💫

Is GEO the new SEO? Some say yes. Some say no. Some say what’s GEO? See what we say in our latest Substack post. Oh, and why not subscribe? https://lnkd.in/giyMq_a9

Jayde I. Powell is no stranger to the safe-for-work version of microdosing. You’ve probably tried it and didn’t even realize. Watch the full podcast episode, moderated by Rhea Woods, here ➡️ https://lnkd.in/g994FahQ

Want to be our new Head of AI? Monday Talent is helping us find a real person to lead our team of artificial intelligence. No if's, and’s, or *bots* about it. Email jennifer@monday-talent.com to apply now.

Olivia Knowlton was named one of Ragan Communications and PR Daily’s top marketers under 30, and we couldn’t agree more. We actually have well over 30 reasons why she deserves it, but we’ll spare you the novel (for now). Let’s just say: strategic powerhouse, generous mentor, and the kind of leader who makes everyone better just by being in the room. https://lnkd.in/e_B9PryR

One campaign gave Americans the ultimate OOO excuse. The other gave Top Chef fans a front-row seat to Canada’s food scene. Both were in partnership with Destination Canada AND got us shortlisted for the Skift IDEA awards. Turns out, bold ideas travel well. https://lnkd.in/grVEcDh9

Welp, the cutting room floor is full ✂️✂️ Go read our blog to see what made the final list: https://lnkd.in/gPqeNpQc