Power Digital Marketing

The search bar has moved from browsers to feeds.🔍 Instagram and TikTok now dominate early-stage discovery, shaping the way consumers evaluate products and brands. See what this shift means for brands in our 2026 State of Social Media Trends Report. 👉 https://lnkd.in/g43kZqJX

Market expansion works best when it’s backed by data, not intuition. Sr. Account Director, CPG, Jenna Wookey, breaks down the key inputs brands should use when deciding where to invest—distribution coverage, category vs. brand index, and verified consumer presence. Learn more about Power Digital's approach here: https://lnkd.in/gysevC_2

🎉 A huge congratulations to the Power Digital Marketing team for becoming a Skai Certified Agency! 🎉 This team has proven their expertise and passed the retail media certification. cc Claudia Virgilio

Reddit is red hot right now. 🥵 Seems like each week I'm meeting with more and more brands that want to go all-in on the platform, fast. why it's great: → massive reach, but deeply engaged niche communities → a very high-trust environment → visibility in traditional + AI search why it's difficult: → Redditors don't love brands joining the conversation → if you've already lost trust on Reddit... good luck getting it back → requires time + volume to make an impact Reddit is a full-funnel discovery engine, and uniquely, it helps validate on and off-platform: i.e. whether a user is searching in Reddit or on ChatGPT, the answers from the platform are very valuable. At Power Digital Marketing, we're continuing to hone in on this framework, which roots into paid, community interaction, and organic search to maximize the platform as a visibility engine. If Reddit’s on your radar, let’s chat! #reddit #geo #seo #brandstrategy #socialseo

The future of marketing measurement won’t be automated—it will be understood. fusepoint’s new report dives into the trends reshaping the landscape, from AI’s reckoning to the rise of data governance and finance-led accountability. A must-read for teams planning next year’s strategy. 👇 Download the full report below. 

Social is evolving, and the trust signals are, too. From UGC to creators to community engagement, here’s what consumers say is driving their decisions in 2026. Get the full breakdown in this year’s State of Social Media Trends Report. 👉 https://lnkd.in/g43kZqJX

CPG forecasts go off the rails when brands forget one thing: not every revenue swing is caused by marketing. Joey McHugh, Account Director, CPG, shares the biggest non-marketing factors that skew forecasts—and why accounting for seasonality and external demand drivers is a non-negotiable. #cpg #ecommerce #measurement #performancemarketing

Power Digital’s 2026 State of Social Media Trends Report is here! Backed by insights from nearly 1,500 consumers, this year’s report uncovers how people actually search, shop, trust, and engage on social media today. Inside the report, you’ll find data-backed insights on: 🔹 The new social funnel (and what’s driving purchase intent) 🔹 UGC’s rise as the #1 trust builder 🔹 How community management now impacts revenue 🔹 Why consumers are skeptical of front-facing AI 🔹 Influencer performance benchmarks across industries Get the insights shaping social in 2026.  👉 Download the full report: https://lnkd.in/g43kZqJX

Power Digital Core Value #3: Challenge yourself regularly. There is so much we are proud of about the culture we've built at Power Digital, but one of the most exciting things is watching our people challenge themselves and grow. St. Account Director, CPG Jenna Wookey shares how that approach has shaped her experience. #agencylife #digitalmarketing #teamculture #growthmindset

10% of marketing measurement is the math. 90% is the action. I see hundreds of brands attempting to build sophisticated measurement stacks. They buy the expensive MMM platforms, they run the incrementality tests, and they hire data scientists. But they still fail to grow. Why? Because they obsess over the Execution (the modeling/testing) but skip the Foundation (the setup/alignment) and fear the Action (the decision). To build a Marketing Measurement Machine that actually impacts the P&L, you need to follow this specific order: 1️⃣ Strategic Ingredients (The Mindset) Before you measure a single dollar, you have to agree on what "truth" is. > P&L = Source of Truth: Ignore platform vanity metrics. > Contribution vs. Attribution: Know the difference between causing sales and claiming credit. > Scientist vs. Detective Mindset: Stop looking backward to assign blame; look forward to test hypotheses. > The Halo Effect: Understand how channels impact each other, not just themselves. 2️⃣ Foundation Ingredients (The Setup/Alignment) If you don’t have the infrastructure, your model is just a guess. > Internal Political Alignment: You need Finance and Marketing speaking the same language. > Budget Flexibility: If you can’t move money based on results, why measure? > Unified Data Taxonomy: Naming conventions matter. Garbage in, garbage out. > Clean Historical Data: You can’t build a predictive model on broken history. 3️⃣ Execution Ingredients (The Analysis) This is the actual math. And there's not a perfect answer. It’s about Triangulation. > Geo-Lift / Holdout Tests: The gold standard for proving causality. > Confidence Intervals: Understand the range of likely outcomes, not just a binary "yes/no." > Synthetic Controls: Use these for faster, higher-confidence test reads when holdouts aren't possible. > Post Treatment Windows: Measure the long-term impact after the ads turn off. 4️⃣ Action Ingredients (The Output) This is the only layer that makes you money. Data without a decision is just overhead. > Cut Ad Waste: The hardest pill to swallow, but necessary. > Reallocate Budgets: Move money from low-incrementality to high-incrementality tactics. > Set Learning Agendas: Each learning should trigger a new hypothesis. > Scale High-Confidence Channels: Double down where the math proves the profit. TLDR... A model built in a vacuum is useless. An incrementality test without future application is worthless. Build the machine. Trust the machine. Do what it says. Which layer is your team stuck on? Strategy, Foundation, Execution, or Action? --- Ps, if you want to peek under the hood on our measurement process at fusepoint x Power Digital we'll be hosting a webinar next week: "Modern Marketers Guide to Measurement in 2026" Dec. 9th @ 12 PST / 3 EST It's free - signup here: https://lnkd.in/gzHcVd6v