Stord

How have Stord brands managed a post-de minimis world? Brad Obert, our VP of Transportation shares several of the strategies and capabilities we have leveraged over the last month to help mitigate disruptions and protect margins in this blog post: https://lnkd.in/gZR8BkhC Brad explores how to leverage our FTZ network, bonded warehouses, bulk importing, diversifying supply chains, operationalizing customs paperwork, and more. The impacts of this policy change are ongoing, but Stord will continue to evolve so our brands are prepared for this and future impediments.

The de minimis exemption has only been closed for a few weeks now, but the impact is still reverberating across the global e-commerce landscape. Knowing what you should do to ensure limited disruptions can be exhausting. Alex Kent spoke to several e-commerce leaders to discuss this exact problem, revealing how a brand can survive and potentially improve it's customer experience if they make the right strategic shifts. Read and watch the full thing here: https://lnkd.in/gFHAfGrD

Consumers expect every interaction with a brand to feel personal. Meeting that expectation consistently and at scale remains a complex operational challenge for most modern brands. With advances in AI and fulfillment technology, e-commerce brands now have a powerful new tool to deliver holistic personalization across digital and physical experiences: AI-powered personalized branded inserts. Douglas Franklin, who recently joined us through the acquisition of Penny Black and is now the General Manager of Stord Unbox, wrote this piece on how this innovative solution is unboxing scalable, hyper-personalized end-to-end consumer experiences for brands of all sizes. Read the full piece here: https://hubs.ly/Q03GvVj_0

The end of the de minimis rule is no longer just a talking point. Today, it’s the new reality for every e-commerce brand. For years, a decades-old exemption created an express lane for international brands, letting them ship over $65 billion worth of inventory into the U.S. duty-free last year. This gave them a massive "logistics arbitrage" on both shipping costs and tax. That express lane is now closed. This is an opportunity for every brand that has invested in a resilient, domestic fulfillment strategy. You can now compete on an even playing field, offering the faster, more reliable delivery that customers expect. For brands without a domestic fulfillment strategy, now is the time to pivot. By bringing your inventory into the U.S., you can offset those international tariffs and deliver products in days instead of weeks. This is how you protect your margins and elevate the consumer experience. Our CEO, Sean Henry, explained on CNN's Early Start the full impact of this policy change. If your brand has been negatively impacted by this policy change, we have special programs ready to help and this guide to dig into all the details: https://lnkd.in/djcvgEJq

Parabola, Superfiliate, Omnifold, Loop, Skio, Taxually, Cleverific, and many more are now founding members of Stord Collective! Stord Collective brings together dozens of leading ecommerce solutions to provide brands unparalleled access to critical services with improved economies of scale across marketing, financing, strategy, and more. This ecosystem of pre-filtered best-in-class solutions means brands can simply select, save, and grow. "We are very excited to be part of the Stord Collective. This inaugural launch enables brands to easily find and select partners to profitably accelerate their growth.” - Ishaan Nerurkar, CEO of Omnifold “Stord is solving real problems for operators, and being part of the Collective means we get to be on the front lines of that transformation. It's exciting to work with a team that truly understands how complex this work is—and is building something that makes it simpler every day.” - Brandon Penn, Chief Marketing Officer, Parabola To learn more about the program or request to be a participating partner, click here: www.stord.com/collective 

Today is the day!! Come join us for a conversation all about how international brands can adapt to the ending of the de minimis exemption Register here: https://lnkd.in/gKPVE3Cd When USA: August 21 at 4pm Pacific / 7PM Eastern When Australia: August 22 at 9AM NSW Who: Justin Irvine, Co-Founder and CEO at The Aggregate Co Kelly Hunt, Head of Operations at BABYBOO Fashion Alex Kent, Director of Strategy and Partnerships at Stord See you soon!

Are you a brand that has been utilizing the de minimis exemption and not sure what to do now? This webinar will cover strategies to help international brands move confidently through this massive e-commerce policy shift. Register here: https://lnkd.in/gKPVE3Cd When USA: August 21 at 4pm Pacific / 7PM Eastern When Australia: August 22 at 9AM NSW Who: Justin Irvine, Co-Founder and CEO at The Aggregate Co Kelly Hunt, Head of Operations at BABYBOO Fashion Alex Kent, Director of Strategy and Partnerships at Stord Why: For all the knowledge. See you in 2 days!!

Get our guide to the end of de minimis, so you don't fall behind: https://lnkd.in/djcvgEJq

Just 14 days until the end of de minimis. Are you ready?? To help we are hosting a fireside chat with our Director of Partnership and Strategy, Alex Kent, and featuring amazing Australian leaders and brands: Kelly Hunt, Head of Operations at BABYBOO Fashion Justin Irvine Co-Founder & CEO at The Aggregate Co Sign up to join this coming Thursday the 21st at 7PM EST or if you are in Australia, Friday the 22nd at 9AM NSW. ➡️ https://lnkd.in/gKPVE3Cd ⬅️ This conversation will focus on Australian strategies, but these insights can be applied to any brand bringing products outside the US into the US market.

If you are struggling with the end of de minimis, we are ready to help. Get our ultimate de minimis guide: https://lnkd.in/djcvgEJq