Sprig

Early in Samantha Tu's career, she thought great research spoke for itself. It didn’t. She ran rigorous studies. She built beautiful decks. And yet, decisions still happened without research. It wasn’t until she started treating insights like songs on a playlist—short, shareable, and not impossible to forget—that things changed.  🎧 From corporate engineering culture, to fast guerrilla feedback at startups and her own consultancy… here’s how she learned to stop turning in 50-Slide decks and start making playlists.  Full story here: https://lnkd.in/gJGgXxtW

Ready to shape the future of research? Dive into the heart of innovation at the Experience Research Summit 2025 a one‑day, invitation‑only gathering where craft meets AI. On October 22 in San Francisco, Sprig is bringing together 100 of the brightest user research leaders for a one-day event to exploring the future of research at the intersection of craft and AI. Expect inspiring talks, candid peer-led sessions, and plenty of networking (rooftop lunch + happy hour included), not to mention the incredible lineup of speakers, and much more! Apply now to attend at https://summit.sprig.com

🚀  Sprig Long-Form Surveys are now in public beta! UX teams are already seeing 2–3x higher completion rates than legacy tools, collecting hundreds of responses in under 24 hours. Join our live demo Tomorrow at 11 AM PT to see how Long-Form Surveys combine an intuitive builder, AI-powered analysis, and mobile-friendly design into one streamlined platform. 👉 Register here: https://lnkd.in/gB4tsSsz

Sprig Long-Form Surveys are now in public beta! 🚀 This is a significant step forward for UX teams that want to move faster without sacrificing depth. The new product combines an intuitive builder, AI-powered open-text analysis, mobile-friendly survey design, and advanced capabilities—all in one streamlined platform. Early results have been impressive: - A global e-commerce team collected 500 responses in under 24 hours. - A leading fitness brand reached 800 in just 36. - Teams are seeing two to three times higher completion rates compared to legacy tools. If you’re still using Qualtrics or SurveyMonkey, now is the time to try something better. Long-Form Surveys are live, and the future of modern research starts here.

Always-On Research isn’t just nice to have, it’s a game changer. Whether you’re proving the ROI of your research or instantly uncovering insights, Sprig’s Always-On Research tool helps you move faster & smarter. ✅ In our latest blog post, Karen Eisenhauer covers 5 practical and creative ways to put this tool to work. Plus, Karen breaks down exactly how to analyze and share your findings, making it easier than ever to turn insights into action. How to use Always-On Research to Power your Goals 🚀 Read once and remember forever. New on the Sprig Blog: https://lnkd.in/gKBXWn8f

🤖 AI can do a lot these days, but what should it do in User Research? Samantha Tu offers a thoughtful perspective in our latest blog post. The Case for AI and Human Judgment in UX From summarizing themes to spotting patterns faster, AI can speed up your workflow. But it can never replace your insight, strategy, or ability to make meaningful decisions. And that human judgment becomes more important than ever as these systems scale. ⚡ Let AI handle the grunt work so you can focus on what only you can do. 🔗 5-minute read at the Sprig Blog: https://lnkd.in/gWev2v6Z

New blog post just dropped! Fixing Generic AI Outputs in UX Research 🧠 Tired of average AI responses? We’re with you, and Anat Mooreville, Ph.D. is breaking down the CRAFTe Method in this week’s blog post. AI can enhance your research, but prompting is really what’s key. That’s where the CRAFTe framework comes in: a practical, proven method for actually getting useful insights from AI tools, especially for UX teams. ▶️ Check out our latest post! 5 minute read to learn how to move past vague AI answers with effective prompts. https://lnkd.in/gqBnvmdJ

🧪 Research says… you might just love working at Sprig! We’re hiring across the board and we’re on a mission to help the world’s most innovative companies build exceptional products. Join us in scaling the modern research platform trusted by Notion, Robinhood, and Dropbox. Know someone great, or ready to do your best work? 👉Explore our open roles at sprig.com/careers

Legacy survey tools are slowing teams down. So we built something better. Today, we’re excited to announce Sprig Long-Form Surveys, the fastest way to run strategic, scalable research. Modern research teams need tools that match their pace. That means less time configuring complex logic and manual analysis, and more time delivering insights that drive decisions. Sprig Long-Form Surveys combines an intuitive builder, advanced research capabilities, and integrated AI to help you move from study design to insight in minutes. What’s included: ⚙️Enterprise-grade survey builder with built-in AI ✨AI-powered analysis of open-text responses 🎨 Custom branding and multi-language support Now available in private beta, with three months of free access. Join the beta or learn more with links in the comments!

5 ways to lose customers (without realizing it): 1. Ask for feedback months after the problem has already happened. 2. Run NPS surveys once a quarter (then ignore them). 3. Collect feedback without seeing how users actually interact with your product. 4. Act on incomplete data. 5. Assume silence means satisfaction. Silence is actually much worse than bad feedback. In fact, only 1 in 26 customers voice their complaints, and the rest churn quietly. Luckily, Sprig Feedback and Always-On Replays let you continuously understand user feedback and behavior. These tools give you ongoing visibility into real-time sentiment and behavior across the user journey. Sprig AI then highlights patterns, flags issues, and surfaces opportunities so that you can focus on the signal, not the noise. Together, Feedback and Always-On Replays form an early warning system for your product experience. Think of it like maintaining a home. Would you rather discover a leak when your ceiling caves in or spot the pressure building in your pipes before it bursts? Instead of reacting too late, Sprig gives you that early warning. So you can: → Catch friction before customers churn → Understand what users were doing before they left feedback → Fix issues before they escalate Your users shouldn’t have to file a ticket for you to know something’s wrong. Book a personalized demo via the link in our bio to see how Sprig helps you retain more customers.