Shoe Dog: The Nike Story, Including Sojitz's Essential Support
In the 1960s, a small but rapidly growing shoe company struggles to get financing because the young enterprise is burning cash and has a weak balance sheet. Its main bank threatens to dissolve business ties and other banks won’t take the risk to extend the company the credit it desperately needs. Bankruptcy is a constant possibility. What’s a company to do? Turn to Sojitz.
In Shoe Dog, A Memoir by the Creator of NIKE, Phil Knight shares the inside story and looks back at his life and the decades he has spent growing tiny start-up shoe distributor Blue Ribbon Sports (headquartered in his parents’ basement) into NIKE, the world’s largest and most famous sports apparel manufacturer and brand. Sojitz, in its Nissho Iwai days, is mentioned throughout the book as the mysterious, powerful, and hard to define trading company that underpins commerce around the world.
”It’s hard to say exactly what those first Japanese trading companies were. Sometimes they were importers, scouring the globe and acquiring raw materials for companies that didn’t have the means to do so. Other times they were exporters, representing those same companies overseas. Sometimes they were private banks, providing all kinds of companies with easy terms of credit. Other times they were an arm of the Japanese government.”
The sogo shosha business model may have been foreign to Knight, but Sojitz’s role as the backbone of business was essential to NIKE as it grew into the Swoosh emblazoned, Air Jordan producing, Fortune 100 ranking $100 billion market cap mega-company we know today. Sojitz extended Nike $1 million in credit in the early 1970s when no one else would, and has supported its operations and ambitions throughout the decades of success that have followed.
While the book is a fascinating account of Knight’s life and his journey with NIKE, Shoe Dog also speaks to Sojitz’s key role in the NIKE story. Long before Sojitz had codified central business tenets into 5 Principles, several recounted scenes make it clear that they have been in the Sojitz DNA since the beginning. A few vignettes stand out: making a business deal on the spot after meeting Knight just once; sliding a check across a table to shocked bank executives to pay off the full amount of NIKE’s debt; imparting wisdom to green but ambitious NIKE staff while taking a dip in a hot spring. These stories make the book an entertaining read for anyone, while for Sojitz employees they elicit pride about Sojitz’s history and provide inspiration for the future. How important was Sojitz? A final quote by Phil Knight says it all:
“Thoughts of Asia always lead back to Nissho. Where on earth would we have been without Nissho?”