New Balance’s cover photo
New Balance

New Balance

Sporting Goods Manufacturing

Brighton, MA 661,893 followers

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

About us

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Website
http://www.newbalance.com
Industry
Sporting Goods Manufacturing
Company size
10,001+ employees
Headquarters
Brighton, MA
Type
Privately Held
Founded
1906
Specialties
Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking

Locations

Employees at New Balance

Updates

  • New Balance Central Maine is officially open in Skowhegan, ME! The newly renovated facility reflects our long‑standing partnership with the community and our investment in U.S. manufacturing.  The expansion adds 120,000 sq. ft. of new single‑story manufacturing space and includes renovations to 20,000 sq. ft. of the original building. With 400 associates working together in a modern, unified space, the facility enhances efficiency while upholding the craftsmanship that sets us apart. NB MADE in USA footwear contains a domestic value of 70% or more and makes up a limited portion of NB’s U.S. sales. We remain committed to U.S. manufacturing and our associates who make it possible. Congratulations to all of the teams that brought this project to life!

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  • Our retail footprint continues to expand with fresh store openings happening all around the world, bringing sport, style and storytelling together under each new roof. Doha, Qatar welcomed one of our newest stores in July, marking a significant milestone in our regional expansion. “From day one, it’s been an incredible journey. I’m truly proud of the teamwork, dedication and collaboration that made this possible,” said Antonio Ivanovich, a Retail Operations Manager in the UAE. From curated product assortments to visual merchandising and storytelling, New Balance is creating spaces where everyone can find inspiration. “We’ve built more than just a store. We’ve created a space that reflects vision, energy and community,” said Antonio. “This is only the beginning.” Check out these photos from Doha and some of our other latest store openings in Glasgow and California👇

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  • New Balance’s commitment to global collaboration was on full display during a recent summit in Tokyo, where Chief Product Officer Mark Clinard and cross-functional leaders met with our Asia Design Studio and New Balance Japan teams. Together, they explored product innovation, market insights and the power of operating as One NB. 

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  • New Balance recently hosted our first-of-its-kind Research and Development Summit in Boston, bringing together more than 100 associates from global creation sites across footwear and apparel. The day was filled with hands-on workshops, product development best practices, consumer insights and training with digital tools. Beyond the sessions, the summit sparked new ideas, strengthened team bonds and laid the foundation for deeper cross-functional collaboration, all grounded in our One NB mindset that champions unity, shared purpose and collective success. 

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